McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
Tag: Pan European
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
As the Games edge ever nearer Visa Europe has rolled out its first major London 2012 work, focusing on speed and ease of use and featuring, yes, you guessed it, Usain Bolt. Alongside Bolt, in what is his first creative appearance as a Visa Europe Innovation Ambassador, are cameos from a slew of… Continue reading Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
