Tag: New Season

NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’.   Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign

WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new tagline.   Aiming to build awareness and excitement round the WNBA 27th season, the marketing burst builds on the league’s 2022’s ‘More Than’ theme which explores… Continue reading WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

The NWSL launched a kick-off marketing campaign promoting the start of the US women’s professional league’s 11th season that leans into the excitement around the 2023 FIFA Women’s World Cup and which is called ‘We Play Here’.   The integrated campaign, which was spearheaded by a 60-second spot, is built around the message that many… Continue reading NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season

Teaming up with independent brand agency Archibald Williams, the Brisbane Broncos staked a claim to its home turf and city support base through an integrated campaign called ‘Heart Of Brisbane’ which rolled out at the start of the new 2023 NRL season.   The agency – which was recently appointment by the Queensland rugby league… Continue reading NRL’s Broncos’ ‘Heart Of Brisbane’ Brand Campaign Marks Its City Territory As New Local Rival Kicks-Off New Season

MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation

AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon.   The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign

The start of March saw the NRL roll out its new season hype spot revolving around the league’s ‘Run To What’s Real’ tagline and focusing on the sport’s tribalism.   Interestingly, the 60-second TV ad, which was amplified across the NRL’s television, digital and social channels, doesn’t feature any new major stars of the game… Continue reading NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign

KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem

At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’.   The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem

Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

The Chicago Red Stars, a founding member of the National Women’s Soccer League  (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500

February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension and to celebrate the US stock car series’ 75th anniversary.   Goodyear, the exclusive tire for NASCAR’s top three national series, based its activation around the… Continue reading NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500