Major League Soccer ushers in the new season with a multi-channel marketing campaign ‘For Club and Country’ that leverages the upcoming FIFA World Cup with the message that to prepare for the world’s greatest football tournament you need only look in your own backyard. The strategy for the MLS’ 19th season is to capitalise… Continue reading MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
Tag: New Season
New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
Pepsi rolls out two new virals asking ‘Are You Fan Enough’ to kick off its new NFL season activation. Built around the idea of exploring the lengths NFL fans will go to prove their loyalty to their teams, the spots use humour as a way of asking NFL followers to ramp up their fandom… Continue reading New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Timed to coincide with the new Argentinian soccer season, Nike has rolled out a campaign – ‘Baptism’ – leveraging its partnership with leading Buenos Aires side Boca Juniors by reinterpreting the club’s annual new season ritual of shaving the heads of its new players. The Argentine Primera División team’s tradition of giving its new… Continue reading Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
