High end whisky brand Royal Salute brings to life its in-depth support for polo and reaches broadly beyond the sport into the world of horsemanship with a new film fronting its ‘Stories of Power and Grace’ initiative. The beautiful and considered creative aims to explore the emotional connection between ‘man and horse’ by drawing… Continue reading Royal Salute’s ‘Horsemanship’ Short Film Builds Out From Polo Sponsorships
Tag: Luxury
NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Kia, which recently extended its contract as the official automotive partner of the NBA, celebrates the new basketball season with a LeBron James fronted campaign for its K900 luxury sedan called ‘Fit For A King’. Led by a nationwide TV spot, which features James emerging from a K900 at a red carpet event as… Continue reading NBA Sponsor Kia Turns To LeBron For US Luxury Drive
Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
Novak Djokovic’s personal sponsors – from tennis-specific brands like racquet manufacturer Head to upmarket watch label Seiko – celebrated his Wimbledon victory with an avalanche of low latency congratulatory activations and promotional responses. Following his five set win over Roger Federer, Djokovic’s second All England Club win, brand partners Adidas, Head, Seiko, Uniqlo and… Continue reading Djokovic Partners’ Reactive ‘Wimbledon Win’ Marketing
Audi Emmys Activation Spans ShortFilm/Green Room/Party
Audi’s integrated activation of its Emmy Awards sponsorship – which ranges from debuting a Clare Danes fronted ‘Smart Peformance’ film, to a green room partnership with fashion designer Altuzarra and backing the pre-Emmy celebration event – revolves around its TDI clean diesel models. 2013 marks Audi of America’s third consecutive year as the Official… Continue reading Audi Emmys Activation Spans ShortFilm/Green Room/Party
Moet Film/Poll Twins US Open & Federer Sponsorships
Moët & Chandon combines its brand ambassador deal with Roger Federer with its sponsorship of the US Open in a new multichannel campaign continuing its 270th anniversary celebrations. The wine maker, which is the official champagne partner of the biggest US tennis tournament, is rolling out a campaign that spans traditional advertisements and hospitality-driven… Continue reading Moet Film/Poll Twins US Open & Federer Sponsorships
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Alfred Dunhill, the London-based premium men’s brand is rolling out the re-booted Olympic-led version of its ‘The Voice’ campaign. The initiative promotes Dunhill’s Spring/Summer 2012 catalogue and connects the content to London 2012 by ‘celebrating the achievement of brilliant men, three Olympians, three inspiring stories’. The athletes are rower Matthew Pinsent, sailor… Continue reading Alfred Dunhill Tweaks Voice Work To Leverage Olympics
Big Voices In Big Places: Hyundai Oscars Strategy
Hyundai, one of the three main pillar sponsors of the Academy Awards Show, ran no less than nine commercials during the 26 February Oscars – two on the red carpet and seven during the actual ceremony. Hyundai picked up the exclusive auto maker slot after GM pulled out during the economic turmoil of… Continue reading Big Voices In Big Places: Hyundai Oscars Strategy
Team GB & Ralph Lauren Romance on Valentine’s Day
Despite Team GB’s cute Love Actually-style viral, Valentine’s Day 2012 was largely free from innovative romance-fuelled sponsor activation. The British Olympic Association’s Team GB webfilm, promoting its ‘Our Greatest Team’ concept and driving viewers to its Twitter page at www.twitter.com/teamGB, was one of the few interesting pieces of engagement on the day and it… Continue reading Team GB & Ralph Lauren Romance on Valentine’s Day
Rolls-Royce & Rankin Partner For Ecstasy Show
Rolls-Royce partnered with photographer Ian Rankin to celebrate 100 years since the creation of the luxury car brand’s iconic Spirit Of Ecstasy. The premium automotive outfit commissioned Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. Rankin himself… Continue reading Rolls-Royce & Rankin Partner For Ecstasy Show
TW Steel’s F1 Renault Watch Traditional Media Campaign
To herald the arrival of a new TW Steel Renault F1 Team Watch Collection, the F1 brand’s official timing partner launched a TV, print and online campaign (with a reported £300,000 media buy) showcasing the products and its Renault F1 sponsorship. The campaign launch was timed to kick off during the flagship Monaco… Continue reading TW Steel’s F1 Renault Watch Traditional Media Campaign
