Indian fashion e-commerce company Myntra teamed up with cricket icon and former national team captain cricketer Virat Kohli to front an April campaign called ‘Be Extraordinary Everyday’ highlighting its online catalogue The campaign aims to drives home the message that ecommerce fashion and lifestyle platform Myntra offers a wide array of stylish designer clothing,… Continue reading Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’
Tag: India
Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson. Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
As the ICC Women’s T20 World Cup gets under way in South Africa, Hyundai Motor India leveraged spiking women’s cricket interest by rolling out a fresh edition of its ongoing #TheDriveWithin campaign fronted by its team of Indian female cricket athlete ambassadors. The car company worked with brand endorsers and Indian Women’s Cricket Team… Continue reading Hyundai’s Indian Women Cricket Ambassadors Front Fresh #TheDriveWithin Campaign
Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
A comic campaign in India for blockchain platform Solana saw Indian actor and film producer Arbaaz Khan play a spoof version of tennis great Roger Federer to promote the company’s latest online hackathon The film, promoting the digital ‘Solana Grizzlython’ (which runs from 2 February to 14 March), was developed with Superteam and conceptualised… Continue reading Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
The start of 2023 saw India’s Bandhan Bank launch a campaign titled ‘Jahaan Bandhan, Wahaan Trust / Where There’s Bandhan, There’s Trust’ featuring athlete ambassador and cricket legend Sourav Ganguly (nicknamed Dada). Conceptualised by Leo Burnett Orchard, the integrated campaign spans TV, print, OOH, cinema, digital and social and was built around the theme of… Continue reading Indian Cricket Legend Sourav Ganguly Fronts Bandhan Bank ‘Trust’ Campaign
Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation
Byju’s, an official partner of the 2022 FIFA Men’s World Cup in Qatar, activated its tie-up through a campaign called ‘Someday’ which features Indian football fans hoping that the nation eventually makes it onto the global soccer stage. ‘Someday’, which was conceptualised by the brand’s in-house team, was spearheaded by a hero spot offering… Continue reading FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation
