The end of July sees the unveiling and roll out of Colorado University (CU) Athletics 2018 football season tickets and this year’s tix feature drawings from kids at Children’s Hospital Colorado. The CU football ticket designs were chosen from an art contest for patients at the Children’s Hospital Colorado. In total, 25 drawings were… Continue reading Colorado University & Children’s Hospital Team Up For Kids Drawing Football Season Ticket Initiative
Tag: College Football
Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
Fast food restaurant chain Wendy’s has partnered with Fox Sport’s college football coverage’s virtual reality social live-stream app to help fans get closer to the action. Developed as an two-screen football fan experience – the idea is that supporters can explore the virtual environment on a second whilst simultaneously watching the game on linear… Continue reading Burger Chain Wendy’s Sponsors Fox Sports’ New NCAA College Football VR App & Social Suite
Fox Sports New Season ‘Don’t Look Ahead’ Campaign Urges College Football Fans To Live in the Moment
Ahead of the late August college football season kick off, Fox Sports debuts a dramatic new spot fronting its ‘Don’t Look Ahead’ campaign that highlights the fierce rivalries and deep passions of college football fans for whom ‘every game is everything’. The idea behind the campaign is that fans’ focus should simply be on… Continue reading Fox Sports New Season ‘Don’t Look Ahead’ Campaign Urges College Football Fans To Live in the Moment
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
As the (American) football season returns, Goodyear is leveraging its rights as an official partner of College Football Playoffs with a new season campaign called ‘Blimpworthy’ The Akron-based tire giant has a long association with college football: indeed, it has partnered college football since 1955 and has a lengthy track record of providing aerial… Continue reading Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
EWUA’s Football Fan SnapChat Stories Campaign
In December 2013, Eastern Washington University Athletics became one of the first sports properties to leverage SnapChat for a campaign to engage 18 to 24-year old college football fans. Applying the principle of communicating with its fanbase where they are (as opposed to expecting them to come to the property), the athletics department aimed… Continue reading EWUA’s Football Fan SnapChat Stories Campaign
AT&T’s #BeTheFan Leverages Ambassador & ESPN Reach
AT&T’s 2013/14 season ‘Be The Fan’ college football initiative is fronted by Modern Family actor Eric Stonestreet and aims to leverage his high social media profile into college ball fan engagement. The campaign also links to AT&T’s association with broadcaster ESPN’s and leverages its ‘College GameDay’ TV show in order to further drive social… Continue reading AT&T’s #BeTheFan Leverages Ambassador & ESPN Reach
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
