This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
Tag: Chips
Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
In addition to a tech-savvy campaign in and around San Francisco’s Levi’s Stadium, Doritos is also running 10th (and final) ‘Crash The Super Bowl’ consumer-created ad contest. The Frito-Lay snack brand has already announced that its famous and ground-breaking consumer-created ad contest will come to an end with Super Bowl 50. This year’s contest essentially… Continue reading Doritos 2016 ‘Crash The Super Bowl’ Ad Contest Will Be Its Last
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Music Experiment 2.0, an ongoing Intel/MTV alliance in which hip bands are booked to play secret shows in non-traditional venues and together they co-create an immersive experience for and by fans that are powered by Intel products. In summary, The Music Experiment” was a series of social media-driven, free, live shows held at secret… Continue reading Intel/MTV’s Music Experiment: Social Creative Challenges 4 Free Gig Tickets
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Talk Talk’s X Factor Viewer-Created Music Videos
Talk Talk is again the lead sponsor of ITV’s top rated show X Factor and, like its 2011 campaign, this year sees the telecoms brand offer the public a chance to submit their own footage and appear in the show’s ad break. Running under the campaign banner ‘Talk Talk TV’, the initiative has been developed by… Continue reading Talk Talk’s X Factor Viewer-Created Music Videos
Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons. Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com. Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
