Tag: Boots

NFL ‘My Cause My Cleats’ Platform Returns To Raise Awareness & Funds For League & Player Causes

On 30 November the NFL and the players union launched the sixth iteration of the annual ‘My Cause, My Cleats’ initiative: a multi-platform cause marketing effort which both raises awareness of and donations for player-specific non-profit organisations.   Centred around NFL games played between 2 December and 6 December, the initiative sees players support their… Continue reading NFL ‘My Cause My Cleats’ Platform Returns To Raise Awareness & Funds For League & Player Causes

Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers

A holiday season, global online campaign from Foot Locker features a team of well know personalities and social media stars – such as Don C, Lauren London and Dixie D’Amelio – alongside several company employees to target Gen Z   Called ‘Celebrate’ and created in-house, the seasonal campaign consists of a series of ads running… Continue reading Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers

Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’

To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester).   Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’

Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots

Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago.   Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots

Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign

Former England and Arsenal striker Ian Wright stars in a new social media campaign from Adidas UK called ‘Master Of Speedfulness’ which promotes the German sportswear brand’s new adidas’s X Speedflow boots.   Launched on 26 August, the legendary attacker turned football pundit fronts a new film in which he imparts his wisdom on how… Continue reading Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign

Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants

On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts.   The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers.   Created… Continue reading Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants

Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’

Sportswear brand Reebok partnered with Gay Times in the UK for ‘My Time, My Legacy, My Hometown’: a campaign which showcases young talent from the LGBTQ+ community and explores queer experiences outside of London.   Launched at the start of June 2021 and built around an online video series, the campaign shines the creative spotlight… Continue reading Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’

SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’.   Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation

On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns for a fourth year, marks the second Parley Missions chapter of 2021 and is backed by marketing for Adidas eco products.   Launched ahead of World Oceans Day on… Continue reading Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation

Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign

In mid-May, days ahead of his side Manchester City appearing in its first ever UEFA Champions League Final, England attacker Raheem Sterling celebrated signing on as an athlete ambassador for New Balance by fronting his debut campaign as the Boston-based sportswear company’s new global face.   Launched on 19 May, ‘Done Just Talking’ is spearheaded… Continue reading Prior To UCL Final New Balance Adds Sterling & Launch ‘Done Just Talking’ Mentoring Campaign

Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary

Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film.   For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4.   The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary