Adidas’ central World Cup work seeks to re-engineer the traditional sponsorship activation approach into a co-created, open-sourced strategy based on personal stories that bring to life the brand’s umbrella theme that no matter what the challenge, creativity is the answer This objective starts with work created by a 56-strong team of brand endorsers: some… Continue reading Adidas’ 56-Strong Superstar Squad Leads Russia ’18 Open-Source/Personal ‘Creativity Is The Answer’ Campaign
Tag: Boots
Nike ‘Going Brazilian’ Commercial Reworks Iconic 1998 Airport Ad For Russia 2018 Campaign
A standout strand of Nike’s Russia 2018 World Cup work saw the sportswear behemoth rework an iconic commercial from a past tournament – paying homage to 1998 Brazilian team airport ad. Titled ‘Going Brazilian’, the 1-minute 40-second ad infuses skills and samba and aims to embody the spirit of Brazilian football. Fteauirng famous… Continue reading Nike ‘Going Brazilian’ Commercial Reworks Iconic 1998 Airport Ad For Russia 2018 Campaign
New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
New Balance leverages the start of the UK summer cricket season and its England & Wales Cricket Board partnership with a launch campaign for its 2018/19 England kit urging cricketers to ‘be a legend in your own neighbourhood’. Far removed from the traditional green ovals and rural settings so often typically associated with the… Continue reading New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Mid May saw sportswear brand New Balance leverage Russia 2018 well ahead of the start of the tournament with a campaign promoting its new Otruska Pack Inspired by the mythical two-headed hellhound Orthrus, New Balance has rolled out a campaign for its new Otruska Pack: the brand’s first blended football and lifestyle footwear. … Continue reading New Balance Launches Campaign For Russian Inspired Limited Edition Football And Lifestyle Collection
Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Mid February saw AC Milan confirm that Puma has penned a partnership that will see the sportswear brand become the club’s new global technical supplier and official licensing partner from the start of the 2018/19 season. The long-term kit sponsorship, which wont commence until the summer, sees Puma replace rival existing 20-year Rossoneri shirt… Continue reading Italian Rapper Ernia Leads Campaign Confirming AC Milan & Puma’s New Long-Term Kit Partnership
Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series. Pushing the latest ‘Chapter 5: Cutto Brilliance’ football boots, the five-minute online video interview sees Ferdinand and Ronaldo discuss the latter’s evolution as a player… Continue reading Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Animated Adidas ‘Here To Create’ Film Leverages Peak Footie Passion Around UEFA Champions League Final
Adidas Football animates a team of its big name football endorsers in a new ‘Here To Create’ spot and associated campaign released in early June to leverage peak football passion (generated by the UEFA Champions League Final) around the planet. An impressive line-up of ambassadors in the Adidas stable – including Lionel Messi, Paul… Continue reading Animated Adidas ‘Here To Create’ Film Leverages Peak Footie Passion Around UEFA Champions League Final
Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
West Ham United attacker Michail Antonio fronts the latest tactical content spot from Umbro as the sportswear brand and athlete ambassador unveil a spoof spot for Valentine’s Day. The video’s narrative sees the Hammers wide man take a date back to a hotel room and give her a gift: but what starts with some… Continue reading Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
In Australia Puma is rolling out an initiative introducing the next generation of elite football (soccer), Football (AFL) and rugby superstars called ‘Big Shots’. The initiative, developed in tandem with agency Ogilvy Melbourne, features young players between the ages of 10 and 16 from a slew of Australian leagues: including the NRL, AFL, A-League,… Continue reading Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
