The NFL’s own Big Game spot, which aired immediately prior to kick-off, began as a pre-recorded commercial and ended live in the stadium as the star of the spot emerged from the tunnel to deliver the ball to the referee. The ad, which celebrates the league’s year-long celebration of its 100th anniversary, was initially teased… Continue reading NFL’s ‘Take It To The House’ Super Bowl Trick Spot Starts On Screen & Ends Live In The Stadium
Tag: 72AndSunny
NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Two weeks ahead of the Big Game, the National Football League (NFL) pre-released its own Super Bowl spot which tackles the politically charged issue of police shootings of black men. The spot, developed by agency 72andSunny, is fronted by retired NFL star Anquan Boldin who shares the tragic story of his cousin, Corey Jones,… Continue reading NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Launched in mid-January to leverage the tournament, Chubb Insurance’s Australian Open campaign is the first piece of work within a larger global platform which will launch in February. The Australian Open campaign, which spans TV, print, digital, social and display, is spearheaded by a hero spot. The campaign, which is the brand’s… Continue reading Tennis Australia Partner Chubb Insurance Leveraged 2020 Australian Open Via ‘Tennis’ Campaign
Jay Rock Fronts Official MLB Cap Partner New Era’s ‘We Reign As One’ Campaign For New Season
Launched on 28 March 28 to leverage big league baseball’s Opening Day, the official MLB hat partner New Era’s ‘We Reign as One’ campaign is fronted by Grammy winning rapper Jay Rock and shows how rival fans of all teams can come together for the love of the game. The multi-platform campaign, developed in harness… Continue reading Jay Rock Fronts Official MLB Cap Partner New Era’s ‘We Reign As One’ Campaign For New Season
Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course. The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play. Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
The league’s very own Big Game commercial, ‘The 100 Year Game, Is based around a simple premise: an NFL gala reception accidentally breaks out into a pickup football game leading to ballroom mayhem. The commercial, created by agency of record 72andSunny, is fast and fun and even offers players a chance to showcase their… Continue reading NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Adidas has unveiled a new global campaign, ‘See My Creativity’, showcasing the brand’s relentless and committed pursuit for and support of creativity in sport around. The new campaign is the latest chapter of the ongoing adidas’ ‘Here to Create’ big idea, but the latest work is told through the lens of female athletes. Released on… Continue reading Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
Adidas Unveils Global ‘Unleash Your Creativity’ Women’s Campaign Via Ambassador Ads & Social Video Series
February sees Adidas unveiled a new global women’s campaign, ‘Unleash Your Creativity’, revolving around the struggles of a fresh wave of female athlete ambassadors and themed around defying convention. This new, 15-strong set of Adidas endorsers – who all share a personal story about creative invention and drive – range from UK kick-boxing champion… Continue reading Adidas Unveils Global ‘Unleash Your Creativity’ Women’s Campaign Via Ambassador Ads & Social Video Series
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
