Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: Stink Films
Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
The start of March saw chicken restaurant Nando’s roll out an integrated campaign with a cameo from in-form Arsenal and England attacker Bukayo Sako to introduce its new ‘This Must Be The Place’ brand platform and its first sonic logo The campaign, created by agency New Commercial Arts and produced by Stink Films, was… Continue reading Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand. Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022. The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
FIFA partner and official automotive partner Kia acted its rights around the 2022 Men’s World Cup with the late October launch of ‘Every Four Years’ – an integrated campaign based around World Cup rituals from all around the globe. Created with agency Innocean (Berlin), the activation celebrates Kia’s FIFA partnership by paying tribute to… Continue reading Kia ‘Every Four Years’ Celebrates World Cup Rituals & Traditions To Activate FIFA Partnership
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more. But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
