Inspiring Sports Marketing
Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Dec 06, 2021
New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’
A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that >>
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Nov 16, 2021
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL >>
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Oct 21, 2021
MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National >>
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Oct 21, 2021
ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary
As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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Oct 20, 2021
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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Sep 27, 2021
ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans
Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and >>
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Sep 16, 2021
NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account >>
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Aug 11, 2021
Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its >>
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Jul 14, 2021
Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative >>
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