Tag: NHL

Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way

Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way

Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu  … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign

The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions.   The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign

Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games.   To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game

The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website.   The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game

Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’

An October campaign from Turner Sports’ TNT and Bleacher Report leveraged the start of the 2022/3 NHL season by targeting young adults not currently hockey fans with fresh and funny creative suggesting ‘There’s Some Hockey In You’.   The campaign from one of the league’s official USA broadcast partners, created in harness with agency Mojo… Continue reading Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’

NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation.   The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best

Elite professional ice hockey players are a superstitious bunch – especially when it comes to post-season play. So much so that the act of ‘not shaving for luck’ for those stars who made it further than the regular season has become ubiquitous throughout the NHL. For the 2022 Play-Offs, broadcaster ESPN promoted its coverage by… Continue reading ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup.   The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’