Tag Archives: NHL

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’ New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that >>
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NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL >>
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MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National >>
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ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and >>
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NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account >>
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Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its >>
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Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL

Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL

In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative >>
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