Tag Archives: NHL

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’ Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted >>
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Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of >>
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NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have

NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have

The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first >>
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Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’ New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’

A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that >>
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NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL >>
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MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National >>
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ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in >>
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