Tag Archives: National Hockey League

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National >>
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ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return >>
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ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and >>
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NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account >>
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Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its >>
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NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign

NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign

Launched during the first all-Canadian 20 May game of the 2021 NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, an integrated campaign from McDonald’s >>
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Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’ Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’

Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’

To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all >>
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Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs  Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs 

Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs 

As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton >>
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Hockey Tape / Shot On iPhone – Apple & NHL Hockey Tape / Shot On iPhone – Apple & NHL

Hockey Tape / Shot On iPhone – Apple & NHL

Late July 2020 saw National Hockey League (NHL) partner Apple Canada mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’ which was part >>
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