Tag: National Hockey League

Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games.   To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation.   The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season

Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice.   As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche.   Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism in hockey as it aims to raise awareness and of funds for a drive to make hockey more diverse.   Conceived by creative agency Anomaly and… Continue reading Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign

MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National Hockey League (NHL).   The ad, titled ‘Duos’, from the official life insurance and retirement planning partner of the NHL features Washington Capitals teammates Alex Ovechkin and Nicklas… Continue reading MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner

ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return of the sports broadcaster’s famous theme song.   Marking the Disney-owned channel’s decision to bring back Bob Christianson’s iconic NHL theme tune after 17 years, music… Continue reading ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary

ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and the fans’ deep connection to the game.   Following the Disney-owned sports broadcaster’s new seven-year media-rights deal, the campaign is led by a 60-econd hero film… Continue reading ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans

NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account into a first-of-its kind installation at the Hockey Hall of Fame in Toronto.   The installation went live in September ahead of the 2021/2 season start… Continue reading NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame

Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup.   The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign

Launched during the first all-Canadian 20 May game of the 2021 NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, an integrated campaign from McDonald’s Canada links the league’s tradition for players growing beards for luck during the playoffs to the chain’s famous food and drink offerings.   Led by a… Continue reading NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign