The NHL itself is promoting the Stanley Playoff Finals with an emotional new commercial simply called ‘Name’. The narrative explores what it means to make a name for yourself in life (and in the NHL Stanley Cup). Narrated by acclaimed actor and hockey fan Liev Schreiber, the creative asks ‘what’s in a name?’… Continue reading NHL Finals Campaign Promotes Stanley Cup By Asking ‘What’s In A Name?’
Tag: National Hockey League
Bruins NHL Play Offs Spots Focus On Silence & Poetry
NHL creative is typically fuelled by high octane action, pace, power, pounding music and a hint of violence, but a new campaign from the Boston Bruins to promote the start of the team’s Stanley Cup play-off series combines silence and poetry. Led by two stylish and serene spots, aired locally and posted online, the… Continue reading Bruins NHL Play Offs Spots Focus On Silence & Poetry
Bridgestone’s NHL Winter Classic ‘Conquer The Cold’
Bridgestone, the official tire of the NHL and the NHLPA, has held the title sponsorship of the NHL’s Winter Classic for the last five years and this year it leveraged the game through its ‘Conquer The Cold’ campaign. Bridgestone’s ‘Conquer The Cold’ initiative, which aims to educate consumers about the importance of winter tires,… Continue reading Bridgestone’s NHL Winter Classic ‘Conquer The Cold’
Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
A red glow is emitted from windows of homes across Canada, buts its ‘ice’ not ‘vice’ that’s putting on red lights across the country. Budweiser’s ‘Red Lights’ initiative, sees the beer brand use the Super Bowl as the launch platforms for a marketing programme based around wi-fi enabled replica ice hockey goal lights. … Continue reading Budweiser Ice Hockey ‘Red Lights’: Internet Of Things
