Hindware, a leading Indian bathroom fittings and sanitary ware manufacturer leveraged its twin IPL team sponsorships with Royal Challengers Bangalore and Punjab Kings through a player-fronted 360-degree campaign titled ‘Hotel Like Bathrooms’ spanning TV, digital, social, OTT, print, radio, and out-of-home activations The marketing burst, conceptualized by Mullen Lintas, highlights the aspirations of contemporary… Continue reading Hindware Leverages Royal Challengers Bangalore & Punjab Kings IPL Tie-Ups Via Player Fronted ‘Hotel Like Bathrooms’ Campaign
Tag: Franchise
F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which welcomes them to the brand. The campaign from the Australian franchisor and operator of fitness centres – which has over 1,750 studios in 45 countries across… Continue reading F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
On 2 February, after much rumour, speculation, a fair few leaks and more than 40,000 name suggestions from fans, the NFL’s Washington Football Team (known as the ‘Redskins’ until July 2020), rolled out an integrated campaign to unveil its new name – The Washington Commanders. The name was confirmed through a multi-channel reveal spanning… Continue reading Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
Minnesota Twins 8-Bit ‘Underestimated’ New Season Campaign Designed To Defy Expectations
Ahead of MLB Opening Day, the Minnesota Twins dropped a new 360-degree team campaign called ‘The Underestimated’ across TV, social, digital, outdoor and in-stadium which will run ahead of and in-game through the season and which provides the team with an energetic, dynamic and even defiant voice. The new season marketing, conceived and executed… Continue reading Minnesota Twins 8-Bit ‘Underestimated’ New Season Campaign Designed To Defy Expectations
Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments. The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Fortnite and the NFL have teamed up to enable football fan gamers to pull on their favourite team’s grid iron uniform while playing the game. From 9 November, players of the mega hot shoot-and-survive game can buy and then customise an NFL outfit from a starting wardrobe of eight different uniforms. The sports league/game… Continue reading Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
10 days ahead of the new NHL season, the Arizona Coyotes have rolled out a marketing initiative that axes the ad campaign clichés and old-school slogans and instead focuses entirely on the players and the team’s on-ice performance. According to the team, the tired, old-school ad approach is gone and has been replaced by… Continue reading Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
Philadelphia Eagles: Behind The Scenes Daily Snapchat
The Philadelphia Eagles have been connecting with fans via Snapchat longer than most NFL teams and through the current NFL season they have been demonstrating why they are one of the leading sports teams at engaging across the channel on a daily basis. For those who had added ‘eagles’ on @Snapchat the team has… Continue reading Philadelphia Eagles: Behind The Scenes Daily Snapchat
Bruins NHL Play Offs Spots Focus On Silence & Poetry
NHL creative is typically fuelled by high octane action, pace, power, pounding music and a hint of violence, but a new campaign from the Boston Bruins to promote the start of the team’s Stanley Cup play-off series combines silence and poetry. Led by two stylish and serene spots, aired locally and posted online, the… Continue reading Bruins NHL Play Offs Spots Focus On Silence & Poetry
