Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: Daniel Ricciardo
(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film
Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’ Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Partycasino and Partypoker, two brands which are part of the global sports betting and gaming entertainment group Entain, launched an integrated through-the-line October campaign leveraging their partnership with the McLaren Racing based around offering customers’ ‘Access All Areas’ to the Formula One (F1) team. Developed by SNAP London, the TV campaign and online content… Continue reading Entai’s Partycasino & Partypoker Activate McLaren Racing Partnership Via ‘Access All Areas’
Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
Fronted by 2021 Italian Grand Prix winner Daniel Ricciardo, September saw EA Sports launch a campaign called ‘After The Apex’ to promote the latest version of its Codemasters F1 game. The four-film content series for F1 2021 gets off the grid with a spot featuring the Australian racing driver and giving viewers, gamers and… Continue reading Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch
A cheeky new spot from wine brand St Hugo is fronted by Formula One driver Daniel Ricciardo and promotes the launch of his very own limited edition St Hugo Wine called ‘DR3’. The McLaren driver and all-round nice guy of F1 fronts a spot which stars with the Aussie seated somewhat formally next to… Continue reading F1 Driver Daniel Ricciardo Brings A Touch Of Comic Class To Wine Brand St Hugo’s Signature DR3 Launch
F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Australian telecoms and broadcasting giant Optus launched a December 2020 campaign promoting its sports channels fronted by endorser and Aussie Formula One driver Daniel Ricciardo and his ‘talking’ helmet. Promoting the brand under the guise of its new ‘Chief of Optimism’, Ricciardo stars in a contest-led campaign which offered customers the chance to win… Continue reading F1 Driver Dan Ricciardo & His Talking Helmet Front Optus Sport ‘Starts With A Yes’ Contest
Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership
Premium car brand and Renault F1 Team sponsor Infiniti leveraged its tie-up with a campaign that saw driver Daniel Ricciardo try his hand working in a car dealership. Infiniti, the luxury vehicle division of Japanese auto company Nissan, rolled out a mockumentary style five-minute film which sees Ricciardo seeking to be ‘employee of the… Continue reading Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership
Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
Red Bull Racing kick-starts the new Formula One championship with a campaign revolving around the season opening Australian Grand Prix that sees its drivers race one another in high-speed dinghies. The racing team’s marketers took Daniel Ricciardo and Max Verstappen down to Melbourne’s famous Yarra River, which runs right through the middle of the city, to… Continue reading Red Bull’s High-Speed Dinghy Race Stunt Spot Fronts Team’s New F1 Season Marketing At Australian GP
