Launched on 15 March, Gatorade recreated its famous 1997 ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero. The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt
Tag: USWNT
USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans an inside look at the formative years of their favourite stars. AT&T’s ‘She’s Connected’ programme supports gender equality by ensuring the brand’s partnerships enable meaningful… Continue reading USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump
Sports drink BodyArmor launched a 15-second black-and-white social spot starring US Women’s National Team attacker and co-captain Megan Rapinoe simply standing, staring steely into the camera, accompanied by a simple beat and paired with copy reading: “Nothing like a 30-something, purple haired, fiercely independent, candid, creative, goal-scoring, guitar-strumming, relentless, daring, activist, humble, ruthless, competitor, that… Continue reading Bodyarmor ‘Now That’s America’ Megan Rapinoe Ad Leverages World Cup & Rebukes Trump
Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn. The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team. The initiative is spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Launched as the US Women’s National Team kicked-off its France 2019 journey against Thailand, the #OneNationOneTeam campaign shines the spotlight on some of the more gruelling and challenging moments the players have endured to get to where they are today. The campaign, which activates Visa’s new five year US Soccer Federation sponsorship and which… Continue reading With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
The defending World Cup champ and the world number one ranked team for the greater part of 30 years, the US Women’s National Team can make it look easy. A new media partnership with USA Today offered fans a chance to find out whether it really is. Early June saw the newspaper publisher… Continue reading USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
In mid May, ahead of June’s FIFA Women’s World Cup, Nike rolled out a new campaign aimed at inspiring women’s sport in general and generating support for the US Women’s National Team in particular. The spot, called ‘Dream With Us’, is the latest addition to the brand’s ongoing ‘Dream Crazy/Dream Crazier’ Just Do It… Continue reading Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
As the 2019 FIFA Women’s World Cup draws closer and the US Women’s National Team (USWNT) kick-off their pre-tournament warm up competition, Nike teamed up with Snapchat to offer a lens that enables fans to show their support, try on the new home and away shirt and shop it at Nike.com. Nike marketers have created… Continue reading New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series
As the Rio 2016 Olympics began the USA Women’s National Team rolled out a series of creative animated films to help fans get to know the players. An introductory spot introduces the series. Charming and personal, each video tells a true story about each player that reflects their personality and character and… Continue reading Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series
