In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital initiative titled ‘The Everlasting Memory’ to digitally archive his personal recollections of the famous final against West Germany in an NFT. The announcement marked 56… Continue reading Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
Tag: Non Profit
PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme. The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders
UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes. ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help UK families in need. To combat hunger in the UK during the current economic, cost of living crisis, the #FajitaFriYayChallenge is fronted by a strong… Continue reading Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity
Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event. The campaign, which was created in tandem with creative agency and production house Augusto with 247 and Tightrope Productions, promoted the 2022 edition of the brand’s participatory running… Continue reading Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes and the sacrifices they make to keep their dreams alive. ‘The Dream’, which was created by agency DDB Spain, opens with a cheering crowd at… Continue reading Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal Pay Day (24 March). The campaign spans film, radio and print ads, PR and activation and was spearheaded by a hero spot which uses athletes… Continue reading Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
LFP and the LICRA launched a new jersey in March to spearhead their joint CSR nationwide campaign against racism and antisemitism in French football The ‘Football Contre Le Racisme Et L’Antisémitisme’ project was a joint venture between LFP (the Professional Football League in France which governs Ligue 1 Uber Eats and Ligue 2 BKT)… Continue reading LFP & LICRA Launch Jersey-based ‘Football Against Racism & Anti-Semitism #Report!’ Campaign
Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
In a bid to raise awareness about the problem of plastic polluting the oceans and to reinforce the ecological credentials of the brand whilst promoting its new tennis range, Adidas and non-profit partner Parley For Oceans teamed up with the Great Barrier Reef Marine Park Authority to build a full-size, sustainable pop-up floating court on… Continue reading Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism in hockey as it aims to raise awareness and of funds for a drive to make hockey more diverse. Conceived by creative agency Anomaly and… Continue reading Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
