Tag: Mobile

Orange’s Glastonbury Sound Charge T-Shirt

  Continuing its heritage of providing innovative utilities and fun experiences at Glastonbury, 2011 sees the brand bring its customers a sound-powered T-Shirt that can recharge you phone while you watch bands perform.   The noise-responsive shirt is equipped with several adaptor options enabling the festival going wearer to simply top-up the charge on their… Continue reading Orange’s Glastonbury Sound Charge T-Shirt

Barclays Bike Dock Shut For Range Rover WTA Party

Jaguar Land Rover, Sony Ericsson and Virgin may all have been delighted to back the Women’s Tennis Association’s traditional pre-Wimbledon party at West London’s Kensington Roof Gardens, but the Barclays Cycle Hire sponsorship team might not have been quite so happy about the event.   Headline sponsor Range Rover provided an honour guard of soon-to-be-launched… Continue reading Barclays Bike Dock Shut For Range Rover WTA Party

Sony Ericsson’s Fouresquare Final Fan Hunt

With a tactic that neatly fits the brand’s service and specialisation, Sony Ericsson leveraged its Champions League rights with an innovative London location-based ‘social media meets mobile’ campaigns to build awareness of the sponsorship and showcase capability of Xperia range.   As part of Sony Corporation’s existing agreement 2009-2012 with the UEFA Champions League, Sony Ericsson is… Continue reading Sony Ericsson’s Fouresquare Final Fan Hunt

Puma’s Pop Up City Backs Il Mostro Volvo Race

  Part pop up store, part wondering brand destination – Puma City is backing the sports brand’s sponsorship of iL Mostrosailing’s Volvo Ocean Race bid and is coming to a quayside near you.   The building, which is on tour of the harbours used as bases in the 2008/9 Volvo Ocean Race, is an 11,000… Continue reading Puma’s Pop Up City Backs Il Mostro Volvo Race

Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt

  As the summer arrives, Levi’s is reviving the American Open Air Movie tradition by sponsoring an initiative with Alamo to screen nine iconic films – in a location where a key scene was actually shot.   Under the umbrella of the ‘We are all workers’ idea, the US jeans giant collaborates with Texas based… Continue reading Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt

RIM NHL Sponsorship Focus On BlackBerry Messenger

  BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger

Yahoo Vancouver 2010 Mobile Site Gets Sponsors

  If you’re so mad keen on ice and snow sports then Yahoo is offering an up to the minute mobile Winter Olympics site for those on the move. Yahoo’s mobile Vancouver 2010 Winter Olympic Games service has real time results, events schedule, medal counts, expert commentary and more. But sadly it lacks video content.… Continue reading Yahoo Vancouver 2010 Mobile Site Gets Sponsors

Cyber-Physical Taxi GP Vodafone/McLaren Game

  Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game