Leveraging Major League Baseball’s 8 September Hall of Fame induction ceremony honouring for the classes of 2020 and 2021, American Family Insurance launched a commemorative commercial saluting ambassador and first-time Hall Of Fame addition Derek Jeter. The campaign, created by American Family’s creative agency Elite Media, champions the New York Yankees legend’s accomplishments both… Continue reading American Family Insurance ‘Dreamers’ TVC Congratulates Derek Jeter On Hall of Fame Induction
Tag: Major League Baseball
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Major League Baseball (MLB) auto partner Chevrolet today announced a collaboration with award-wining chef and culinary television star Guy Fieri to create the ultimate ballpark snack for the league’s movie-inspired Field Of Dreams game in the form of the ‘Apple Pie Hot Dog’. The collaboration, which was developed in tandem with agency Commonwealth//McCann and… Continue reading Chevrolet & Guy Fieri Cook Up ‘Apple Pie Hot Dog’ For MLB’s Film-Inspired Field of Dreams Game
Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers
Miller Lite teamed up with Major League Baseball’s (MLB) official glove manufacturer Rawlings to create the ‘Relief Catcher’: an exclusive, custom-made baseball glove, engineered specifically for catching beers from friends while keeping a safe distance. The initiative, developed in harness with agency Sid Lee, aims to help Canadians make the most of a second… Continue reading Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers
New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
Marquee Sports Network, the exclusive television home of the Chicago Cubs, launched a new multi-platform advertising campaign leveraging the new 2021 season called ‘We Get All Of It’. The franchise’s TV network, which begins its second season with a full 162-game schedule, teamed up with agency Quality Meats to roll out a campaign around… Continue reading New Chicago Cubs TV Network Marquee Sports Campaign Tells Fans They ‘Get It’
MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
Scotts, the Official Lawn Care Partner of Major League Baseball (MLB), activated its rights around the start of the new 2021 season through a sweepstakes style contest called ‘Opening Week In The Yard’ which not only sees 30 fans win game-used bases from the first week of MLB games, but also see it become the… Continue reading MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
Minnesota Twins 8-Bit ‘Underestimated’ New Season Campaign Designed To Defy Expectations
Ahead of MLB Opening Day, the Minnesota Twins dropped a new 360-degree team campaign called ‘The Underestimated’ across TV, social, digital, outdoor and in-stadium which will run ahead of and in-game through the season and which provides the team with an energetic, dynamic and even defiant voice. The new season marketing, conceived and executed… Continue reading Minnesota Twins 8-Bit ‘Underestimated’ New Season Campaign Designed To Defy Expectations
MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’
On 1 April, Major League Baseball (MLB) sponsor Chevrolet celebrated the Opening Day of the new 2021 season with an epic commercial voiced by actor James Earl Jones and called ‘Field Of Dreams’. Indeed, the actor’s audio is taken from the famous 1989 movie of the same title: “People will come and they’ll watch… Continue reading MLB Sponsor Chevy Activates Opening Day Via James Earl Jones’ Narrated ‘Field Of Dreams’
MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign
On 31 March, 24 hours before the start of the new season, Major League Baseball (MLB) debuted its own ‘Make It Major’ campaign spearheaded by a stirring 60-second commercial focusing on the league’s new wave of 20-something stars. The hero spot opens and closes with the San Diego Padres shortstop Fernando Tatis, as well… Continue reading MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign
The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball. With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Let’s Rally – Bank Of America & Major League Baseball
In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes. Territory: USA Agency: GroupeConnect Objectives A… Continue reading Let’s Rally – Bank Of America & Major League Baseball
