US fast food giant Dunkin’ Donuts is an official sponsor of both Major League Baseball and of World Series 2013 favourite Boston Red Sox and thus looks set for a slew of Fall Classic activation through October and November. Yet its major 2013 MLB season-long activation platform, an online fan engagement game called ‘Beat The… Continue reading Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
Tag: Major League Baseball
Bank Of America MLB World Series #TroopThanks Work
With the 2013 World Series starting this week, Major League Baseball (MLB) corporate sponsors are rolling out their Fall Classic activation led by the corporate patron (and sponsor of both competing teams) Bank Of America’s ‘Express Your Thanks’ cause-related initiative supporting service families and veterans. The official bank of MLB will provide miniature American… Continue reading Bank Of America MLB World Series #TroopThanks Work
Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
Chrysler’s new ‘Road To Greatness’ campaign, fronted by Detroit Tigers star Miguel Cabrera and leveraging the Major League Baseball (MLB) Playoffs, focuses on the theme of hard work and commitment. Drawing parallels between working towards becoming one of the sport’s greatest players and building one of the world’s greatest cars (the Chrysler 300 and… Continue reading Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
Vine Baseball Cards Front Playstation MLB13 The Show
Market leading baseball game, Sony Playstation’s MLB 13: The Show, ran an Opening Day campaign for its latest new season edition that modernised a classic baseball collecting tradition by introducing Vine-powered baseball cards. This Twitter/Vine campaign, positioned as a tribute to some of the game’s most famous ‘influencers’ and successful ‘players’, saw The Show… Continue reading Vine Baseball Cards Front Playstation MLB13 The Show
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 club deals with 142 million team-branded cans and bottles of Budweiser. These 12-ounce cans and bottles of Bud, carrying MLB and team-specific logos, are part… Continue reading Bud’s MLB Opening Week: Bars, Cans & Clydesdales
MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
To coincide with Opening Day, MLB has launched a new 2013 campaign showcasing the motivation behind baseball’s new generation of stars called ‘I Play’. Developed by agency Hill Holliday, the initiative aims to showcase the league’s outstanding young talent and explore why they are driven to succeed, whilst simultaneously exploring why fans around the… Continue reading MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of The Whiff’. Head & Shoulders is putting its money its own, and Wilson’s, mouth is – literally. Starting from Opening Day, for every ‘whiff’… Continue reading Head & Shoulders Launches MLB’s ‘Season of the Whiff’
