Tag: Grassroots

Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on their boots and play by providing 101 amateur teams with a branded starter pack, kits and expert advice.   The project’s name, 101, comes 101 years… Continue reading Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams

PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders

PayPal kicked off a 2022 ‘Summer of Sport’ marketing programme by teaming up with the women’s England Football team for a short film featuring Lioness Demi Stokes alongside the St Johns Deaf Ladies Football Team and graduates of Football Beyond Borders (FBB) Girls Programme.   The digital money management platform, which is the official payments… Continue reading PayPal & Nike Leverage FA Tie-Ups At Euro 2020 By Backing Grassroots Football With Football Beyond Borders

Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere.   Launched on 5 April, the activation focuses on traditional matchday sounds in and around the club’s Anfield stadium: a ground famous around the world for… Continue reading Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign

Ireland’s Gym+Coffee Activates Official Activewear Partnership of The Great Run Series

The Irish athleisure brand Gym+Coffee activated its new two-year deal to become the Official Activewear Partner of the Great Run Series through an integrated campaign spearheaded by an announcement spot and supporting social content which dropped across the brand’s social channels from 15 March.   Rolling out through March, the campaign promoting the new partnership… Continue reading Ireland’s Gym+Coffee Activates Official Activewear Partnership of The Great Run Series

Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs

AFL official beer Carlton Draught launched a grassroots football community support initiative called ‘The Carlton Draft’ in late February: the campaign sees a team of eight AFL legends made available to play for local Victorian clubs to support grassroots footy clubs after what has been a challenging few years.   The Carlton & United Breweries… Continue reading Carlton Draught & 8 AFL Icons Launch ‘The Carlton Draft’ Initiative To Help Local Footy Clubs

Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership

In mid January mobile telecommunications provider Vodafone marked its new status as the Official Connectivity Partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC) through an online, tennis-fuelled video built around its #FeelTheConnection platform.   Deployed across the brand’s digital and social channels, the ‘Wimbledon #FeelTheConnection’ spot rolled out… Continue reading Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership

US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign

In October Houston’s 2026 FIFA World Cup Bid Committee launched a campaigned called ‘The Spirit of Houston’ showcasing the city’s united, community-driven and innovative approach which sets it apart from other candidate cities bidding to United 2026 to co-host the tournament.   Inspired by Houston’s unique spirit, the campaign aims to showcase the area and… Continue reading US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign

Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative

Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative

ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats.   The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia

Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of the Australian Football League (AFL), Cricket Australia (CA), Netball Australia (NA) and Surfing Australia (SA).   Territory: Australia   Agency: TLA     Objectives   The… Continue reading Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia

LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship

On 12 January the England and Wales Cricket Board (ECB) announced an extension of its partnership with LV=General Insurance (LV=GI) which sees the insurer become the ECB’s long-term Official Title Partner of Men’s and Women’s Test Cricket and of the Men’s County Championship. The new tie-up will run until the end of 2023 and will… Continue reading LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship