The summer New Balance is rolling out a major initiative (bridging from running to football) by cementing its ties with grassroots footballers in order to stand out from rival ‘hyperstylised’ brands led by its Blackout Squad’. The approach to the new push is to blend posts from amateur players with content featuring professional stars… Continue reading New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
Tag: Grassroots
HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
HSBC’s ambition for its golf partnerships is to open up the sport to new players and fresh audiences and its latest golf activation is designed to bring that objective to life. The bank is rolling out a new golf campaign, ‘Anyone’s Game’, to showcase its sponsorship of both grassroots golf and flagship pro tournaments… Continue reading HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
Bundesliga & Red Cross Run German Blood Donor Drive
At the end of the season in May most footballers are either busy preparing for the World Cup, agitating for a pay rise/transfer, or holidaying in the sun, but Germany’s Bundesliga stars have been giving their time to a Red Cross blood donation drive ‘Give Blood, Give Power’. An admirable and timely initiative, developed… Continue reading Bundesliga & Red Cross Run German Blood Donor Drive
Gonzalez Leads Chipotle MLS ‘Homegrown’ Youth Initiative
The Major League Soccer season kicks off in March with new flagship corporate sponsors for this season – including Kraft Beverages and Chipotle Mexican Grill and the latter kicks off its of MLS activation with a youth-focused, grassroots campaign called ‘Homegrown’. The initiative’s showpiece is the new ‘Chipotle MLS Homegrown Game’which a first-time national… Continue reading Gonzalez Leads Chipotle MLS ‘Homegrown’ Youth Initiative
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
RBS Brands Link On Grass Roots RugbyForce Launch
RBS Group, in a rare campaign that combines each of its individual consumer facing brands, announced in early January 2012 to launch this year’s grassroots rugby union initiative RugbyForce. Developed in partnership with sponsorship agency Synergy and launched simultaneously at London’s Twickenham Stadium (with ambassador Tom Wood) and at Waunarlwydd RFC in Wales (with… Continue reading RBS Brands Link On Grass Roots RugbyForce Launch
