Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events. Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign
Tag: Bookie
Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign. Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre. The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign
Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Sportsbet previewed the upcoming NRL season through the perspective of playing ‘NRL The Board Game’ in another cheeky campaign collaboration with production agency Sherpa. The comic campaign, launched on 10 March, is based around the idea that no team is safe from the brand’s honest assessment of the chances of all NRL 16 –… Continue reading Sportsbet Previews Start Of New Aussie Rugby League Season Via Comic ‘NRL The Board Game’ Campaign
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
Former footballer and brand ambassador teams up with his wife Abbey Clancy to front a new spot for bookie Paddy Power looking forward to the Cheltenham Festival – jump racing’s annual Olympic Games. Launched in the first week of March, ahead of the Festival which runs from 16 to 19 March, the 60-second commercial urges… Continue reading Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
Belgium online betting company betFIRST launched a new European brand campaign at the start of March called ‘First In Fast’ The campaign is led by a cinematic 30-second hero spot set in an urban landscape featuring a group of charismatic cool kids characters who ooze attitude and style and seeks to reflect the fast… Continue reading Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
A new television commercial by bookie William Hill focuses on the nerves and the drama of elite jump racing as it racks up the excitement and drives betting in the lead up to the 2021 Cheltenham Festival. The campaign, which was helmed through FAMILIA’s Francis Wallis (director) and Toby Walsham (producer), highlights the grit,… Continue reading New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
QB legend Brett Favre Front’s TwinSpires ‘Bet Dedicated’ Campaign
TwinSpires, the online wagering platform with its roots in horse racing (it is based at the Chruchill Downs home of the Kentucky Derby), is branching out into the wider world of sport, eSport and iGaming has launched a new brand campaign fronted by NFL legend Brett Favre. Following penning a new multi-year ambassador deal,… Continue reading QB legend Brett Favre Front’s TwinSpires ‘Bet Dedicated’ Campaign
Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
Irish bookmaker Paddy Power launched a campaign, developed with agency The Public House, leveraging its Irish football partnership and addressing the issue of games being played behind closed doors. The idea was to represent fans in the form of the chairs in the empty stadium – giving them Irish personalities and irreverent wit. … Continue reading Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
