Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford. The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Tag: Bookie
Paddy Power Pulls Rodman N.Korea Basketball Backing
Paddy Power has long been known for sponsoring events as PR generating stunts rather than as long term genuine sponsors, but did its partnership with Dennis Rodman’s basketball tour of North Korea just go too far? The Irish bookmaker has a long standing relationship with publicity hungry and controversy seeking Rodman, who is being… Continue reading Paddy Power Pulls Rodman N.Korea Basketball Backing
Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
To coincide with the highpoint of the jump racing season, bookmaker and Cheltenham sponsor Paddy Power has launched a new campaign with what it believes is the most important betting tip of all. Built around a central TV spot, and created by Crispin Porter + Bogusky, the Cheltenham Festival work is part of the… Continue reading Paddy Power’s Cheltenham Festival Facebook Tip TV Ad
