On 11 March, US insurer Aflac activated its first season as an official corporate partner of the NCAA by launching a multi-platform, comic campaign to leverage the start of March Madness. Rolling out days ahead of the 14 March start of the NCAA Men’s Division I ‘Selection Sunday’ on official broadcaster CBS and Turner Sports,… Continue reading NCAA Partner Aflac Tips Of NCAA March Madness Via Integrated Post-Pain Show Activation
Tag: Banking Finance
ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
Leveraging its status as an associate sponsor of the tournament (and of the long-running, brand-backed ANZ Hot Shots kids tennis starter programme), financial brand ANZ teamed up with athlete ambassador Dylan Alcott for a tennis take on its ongoing financial literacy programme. Alcott, the multiple Grand Slam Australian wheelchair tennis champion and Paralympian (and… Continue reading ANZ & Dylan Alcott To Leverage Australian Open Via ‘Financial Wellbeing Challenge’
LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
On 12 January the England and Wales Cricket Board (ECB) announced an extension of its partnership with LV=General Insurance (LV=GI) which sees the insurer become the ECB’s long-term Official Title Partner of Men’s and Women’s Test Cricket and of the Men’s County Championship. The new tie-up will run until the end of 2023 and will… Continue reading LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
‘Aviva Soccer Sisters’ – Aviva Ireland & Football Association of Ireland
In 2019, the FAI and sponsor Aviva rejuvenated the ‘Aviva Soccer Sisters’ girls grassroots football programme and promoted through a multi-channel, multi-phase campaign which drove an 107% increase in participation and a positive impact for Aviva’s brand and its business. Territory: Ireland Agency: In-House Objectives Background ‘Aviva Soccer Sisters’ is… Continue reading ‘Aviva Soccer Sisters’ – Aviva Ireland & Football Association of Ireland
Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
The start of December saw Nedbank launch a campaign urging South Africans to play their part in helping golf recover from the pressures of the pandemic in 2021. Like many other sports, golf development in South Africa has been negatively affected by Covid-19 in 2020, so, ahead of the 3 December start of the… Continue reading Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
Let’s Rally – Bank Of America & Major League Baseball
In July 2020, Major League Baseball (MLB) sponsor Bank Of America shifted away from awareness and brand building during the pandemic and instead focused its activation on a social good campaign supporting Boys & Girls Clubs of America with their food and education programmes. Territory: USA Agency: GroupeConnect Objectives A… Continue reading Let’s Rally – Bank Of America & Major League Baseball
Jersey Swap / #Échange – BMO & Montreal Impact
Leveraging the team’s 2019/20 new jersey launch, BMO – the primary sponsor of the MLS club Montreal Impact – sought to give back to the football community and its fanbase by exchanging fans’ old jerseys for the team’s new ones and then gave a second life to the old jerseys they collected by transforming the… Continue reading Jersey Swap / #Échange – BMO & Montreal Impact
The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
‘The Match Against Bullying’, an activation which took place between March 2018 and October 2019, was a community and cause sponsorship initiative by Swedish FA and national stadium sponsor Swedbank working in tandem with the Friends Foundation charity on an integrated anti-bullying initiative in Sweden based around a World Cup warm up match and led… Continue reading The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Australian Open associate partner ANZ activated around the 2019 tournament via an integrated, multi-strand campaign spearheaded by working with Nike and aiming to break down barriers by leveraging its athlete ambassador partnership with Paralympian and Grand Slam champion Dylan Alcott. Ahead of the tournament the bank teamed up to present the Australian six-time Grand… Continue reading ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
