CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring the new brand mascot Max and seeking to further boost brand awareness. Launched on 7 January, as Tennis Australia and the whole tennis world geared… Continue reading TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
Tag: Banking Finance
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
Online Finance Marketplace Paisabazaar Launches ‘The Sweet Sound of Wood’ Gender Equality Cricket Campaign
Paisabazaar.com, India’s largest loans, cards and other financial products online service, released a new brand film on 13 November called ‘The Sweet Sound Of Wood’ which tells the story of a man’s dream to see his daughter become a professional cricketer and play for India and explains his unique theory about the ’sweet sound of… Continue reading Online Finance Marketplace Paisabazaar Launches ‘The Sweet Sound of Wood’ Gender Equality Cricket Campaign
FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
In the first week of November Portuguese Primeira Liga giants FC Porto promoted a new partnership with cryptocurrency brand Binance which introduced a new way to engage its fans through Porto Fan Tokens on the Binance Fan Token Platform. Linked to the red hot digital collectible/NFT trend, the multi-year tie-up with Binance – the… Continue reading FC Porto Partners With Binance For Digital Engagements Fronted By Port Fan Token Issue
Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Two stars from the sport and music arenas – Baker Mayfield and Alice Cooper – meet in Season 3 of Progressive’s ongoing ‘At Home With Baker Mayfield’ US campaign which is based around the Cleveland Browns quarterback experiencing relatable and mundane aspects of homeownership. Created by agency Arnold Worldwide and continuing a ‘funny because… Continue reading Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton. The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation. By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024
On 11 October 2021, International Day of the Girl, The Football Association (The FA) launched an initiative called ‘Let Girls Play’: a campaign supporting English football’s governing body’s strategic mission to give all girls equal access to play football in school by 2024. Fronted by ‘Let Girls Play’ ambassadors Abi (aged 17) and Olivia (aged… Continue reading The FA & Barclays’ ‘Let Girls Play’ Campaign Launched On International Day Of The Girl To Give All Girls Equal Access To Football By 2024
Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles
On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise. The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles
‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
With football season in full swing and the NFL trade deadline approach, mid-October saw a lot of teams seeking to upgrade their quarterback making the latest commercial from crypto trading platform FTX particularly timely as its casual Tom Brady conversation about making a trade creates a frenzy in cities across the USA. Legendary quarterback… Continue reading ‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National Hockey League (NHL). The ad, titled ‘Duos’, from the official life insurance and retirement planning partner of the NHL features Washington Capitals teammates Alex Ovechkin and Nicklas… Continue reading MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
