Tag: Television

NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign

On 6 September, three days prior to kickoff, the NFL hyped the 2022/3 season with an integrated OTT campaign called ‘It Feels Good To Football’.   Created in harness with agency 72andSunny Los Angeles, the campaign was spearheaded by a kickoff spot set to Dr Dre’s 1999 ‘Still DRE’ and built around a star-studded pep… Continue reading NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign

Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’.   ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad

USA Men’s National Soccer Team captain Christian Pulisic fronted an ‘Pressure Makes Diamonds’ campaign promoting VW‘s ID.4 as US production of the auto giant’s flagship electric vehicle starts.   The campaign promotes VW’s 2022 ESUV the ID.4 – Volkswagen Group’s most popular all-electric model – and it also leverages the German car company’s three-year official… Continue reading USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad

Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook

North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’.   The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September.   Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook

BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’

Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’.   The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’

Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’

Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not ‘Full Fans’.   The confectionary brand’s marketers worked with creative agency The&Partnership on an activation which seeks to drive genuine support for the team through the tournament… Continue reading Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’

Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo

‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus.   The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo

Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series

US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge.   The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series

SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science.   The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more.   But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign

Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration.   Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign