Tag: Stadium Naming Rights

Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign

Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign

NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX.   The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign

NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop

New Zealand Rugby Union sponsor ASB Bank extended its ‘Borrow The All Blacks’ SME support campaign to its recently signed stadium naming rights deal and then promptly gave away its rights package for the 18 October Bledisloe Cup game against Australia to a fish and chip shop in Kaikōura.   The initiative, created by WiTH… Continue reading NZRU Partner ASB Gifts Eden Park Naming Rights For Bledisloe Test To Kaikōura Fish & Chip Shop

T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign

At the start of the new 2019 baseball season, MLB sponsor t-Mobile launched an Opening Day campaign centered around its new stadium naming rights deal at the Seattle Mariners ‘T-Mobile Park’.   The video led creative, launched on 28 March on ESPN during its telecast of the season opening match up between the Mariners v… Continue reading T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign

Levi’s Stadium Art Collection Unveiled In 49ers New Home

The new, ultra hi-tech home of the San Francisco 49ers, Levi’s Stadium, has launched a new art collection with more than 200 works.   The collection – called the Art Collection at Levi’s® Stadium – is an innovative creative partnership between the team, sponsors, the local authority and Sports & The Arts (SATA).   Tracie… Continue reading Levi’s Stadium Art Collection Unveiled In 49ers New Home

AT&T Better Network Launch Via NCAA’s March Madness

The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ as it axes the brand’s long running ‘It’s Not Complicated’ tagline for ‘Better Network’.   Since 2012 the behemoth telco’s creative has been based around cute… Continue reading AT&T Better Network Launch Via NCAA’s March Madness

Good/Bad/Ugly Day For USA Stadium Naming Rights Deals

The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly.   To much local fanfare and described with a great deal of excitement, a ‘special event’ for the media and the fans was held on 15 January to… Continue reading Good/Bad/Ugly Day For USA Stadium Naming Rights Deals