Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Tag: Publicis Italy
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Leveraging its partnership with Formula One (F1), which has long been a key pillar in its responsible drinking programme, Heineken used early may’s Miami Grand Prix to unveil a new campaign called ‘The Night Is Full Of Great Drivers’ featuring star pilots Daniel Ricciardo and Sergio Perez The Dutch brewer, which has been an… Continue reading Heineken Leverages Its F1 Partnership At Miami Grand Prix Via ‘The Night Is Full Of Great Drivers’
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
On 5 and 6 September Heineken leveraged its rights as the official beer of Formula 1 by bringing together lockdown balcony musicians from across Italy for a unique performance to start the Gran Premio Heineken d’Italia 2020. For the Monza race, Heineken united the musicians to perform the Italian national anthem as part of… Continue reading Italy’s Lockdown Balcony Musicians’ Anthem At F1 GP For Heineken ‘Socialise Responsibly’ Campaign
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative
Leveraging late February pre-season testing ahead of the start of the first F1 Grand Prix, official partner Heineken enlisted father and son racers to front the latest iteration of its long-running responsible drinking campaign. Former F1 World Champions Nico Rosberg and father Keke are the new faces of the beer brand’s latest responsible consumption… Continue reading F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative
Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0
On the grid line in Monza for the 2019 Italian Grand Prix, F1 drivers were served up with a brand new pre formation lap stunt: a team of waiters serving bottles of Heineken 0.0. A team of black tie wearing waiters and waitresses served up bottlers of the F1 sponsor’s alcohol free drink –… Continue reading Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0
Heineken Expands fresh Ad Approach With Pirlo’s ‘World’s Most Unmissable [UEFA CL] Moments’
To leverage the its status as the official beer of the UEFA Champions League and continue its new global marketing push, Heineken continues its light-hearted and humorous approach to advertising with a new video called. ‘World’s Most Unmissable Moments’. The spot, released to coincide with the start of the 2018/19 UEFA Champions League and… Continue reading Heineken Expands fresh Ad Approach With Pirlo’s ‘World’s Most Unmissable [UEFA CL] Moments’
New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot
The first week of September saw Heineken add a splash of sporting fun to its marketing mix with the launch of a new global campaign created in harness with agency Publicis Italy. Spearheaded by a set of three new hero commercials which individually focus on its big three sports sponsorships – UEFA Champions League, Formula 1 (F1)… Continue reading New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot
Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg. The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work
