NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice. As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
Tag: NHL
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism in hockey as it aims to raise awareness and of funds for a drive to make hockey more diverse. Conceived by creative agency Anomaly and… Continue reading Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’
A high-energy mid-season campaign from the National Hockey League (NHL) declares that calling it the ‘regular season’ is somewhat misleading as the game is so exciting and unpredictable that at this time of year hockey is anything but ‘regular’. The TV and digital ‘Nothing Regular’ campaign opened with an initial wave of four spots… Continue reading New NHL Content Assures Fans There’s ‘Nothing Regular About The Regular Season’
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
A new television commercial and social spot from MassMutual launched at the start of the 2021/2 season and celebrates the fourth year of the insurer’s partnership with the National Hockey League (NHL). The ad, titled ‘Duos’, from the official life insurance and retirement planning partner of the NHL features Washington Capitals teammates Alex Ovechkin and Nicklas… Continue reading MassMutual ‘Duos’ Spot Starring Ovechkin & Nicklas Bäckström Celebrates 4th Year As NHL Partner
ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary
As part of its multi-phase promotional campaign for the new NHL 2021/2 season, ESPN teamed up with hockey fanatic Justin Bieber to launch a mini documentary about the return of the sports broadcaster’s famous theme song. Marking the Disney-owned channel’s decision to bring back Bob Christianson’s iconic NHL theme tune after 17 years, music… Continue reading ESPN & Justin Bieber Celebrate The Return Of Broadcaster’s Iconic NHL Theme Via Mini Documentary
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’. The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans
Championing the National Hockey League (NHL)’s return to Disney’s media platforms, ESPN builds buzz ahead of the new season in a campaign that explores the humanity in hockey and the fans’ deep connection to the game. Following the Disney-owned sports broadcaster’s new seven-year media-rights deal, the campaign is led by a 60-econd hero film… Continue reading ESPN ‘All For Hockey’ Sees Broadcaster Welcome Back The NHL & Its Passionate Fans
NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
The National Hockey League (NHL) teamed up with Twitter in June 2021 for a campaign called #StanleyTweets: an initiative based around a social post call-for-entry to engrave 52 tweets to the @StanleyCup account into a first-of-its kind installation at the Hockey Hall of Fame in Toronto. The installation went live in September ahead of the 2021/2 season start… Continue reading NHL & Twitter’s #StanleyTweets On Physical Display At The Hockey Hall of Fame
Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
