With football season in full swing and the NFL trade deadline approach, mid-October saw a lot of teams seeking to upgrade their quarterback making the latest commercial from crypto trading platform FTX particularly timely as its casual Tom Brady conversation about making a trade creates a frenzy in cities across the USA. Legendary quarterback… Continue reading ‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
Tag: Miami Heat
Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
Dwayne Wade Fronts New Li-Ning Sneaker Campaign
May saw Li-Ning team up with athlete ambassador Dwayne Wade for a new campaign promoting the brand’s latest sneaker style which is built around the NBA star’s emotional ad narrative voiceover: “They say you’ll fall down hard, but you’ve gotta be even harder.” The former Miami Heat and Chicago Bulls star fronted spot kicks… Continue reading Dwayne Wade Fronts New Li-Ning Sneaker Campaign
Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
As Dwyane Wade plays the final game of his illustrious NBA career, the league’s official beer Budweiser celebrates his on-court success and pays tribute to his legacy of goodwill through an initiative called #ThisBudsFor3. Wade has been a role model and an inspiration to many through his multiple cause initiatives and ways of giving… Continue reading Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
Husband and wife Dwyane Wade and Gabrielle Union compete toe-to-toe and one-up one another in the first campaign for Gatorade Zero. This fresh commercial for the brand’s sugar-free product sees the married duo – one an NBA super star and the other an actress, author and activist – compete with one another and demonstrate… Continue reading Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami Heat star Dwyane Wade. The branded digital ‘Freaks’ animated comic strips are hosted on a new website at www.gatorade.com. Wade’s Miami Heat outfit may have… Continue reading NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
Whilst his ‘The Decision’ free agency live TV show in 2010 generated a viscous backlash, it seems that his skill, his NBA rings and MVP awards, plus a glimpse into his private life via a two-minute Samsung spot, has seen LeBron James regain public affection and super charge is sponsorship portfolio. New NBA sponsor… Continue reading NBA Sponsor Samsung’s New LeBron TVC & YouTube Spot
Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
November 15 marks the closing date for Nike’s ‘Design LeBron’s Next Tee’ kids crowd sourcing campaign – one of several current ‘new basketball season’ campaigns fronted by the Miami Heat superstar. This consumer created initiative, for children aimed between five and twelve years old, asks kids themselves to provide the creative inspiration for the… Continue reading Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
As the new NBA season really kicks in to gear, Nike Basketball is rolling out its new LeBron James fronted campaign called ‘Training Day’. With a major focus on LeBron’s team’s community and fanbase, the initiative is led by a short video featuring the NBA’s biggest super star going through his daily training regime accompanied… Continue reading Nike’s LeBron ‘Training Day’ Explores Star/Fan Dynamic
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
