Golf Australia released a three-hour, slow-TV mindfulness film to spearhead a new ‘Tee Your Mind’ campaign which highlights the mental health benefits of the sport in order to drive participation. The initiative, created in harness with M&C Saatchi Sport and Entertainment Sydney, aims to move beyond the familiar social and physical benefits for players,… Continue reading Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind
Tag: Mental Health
Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis. The objective was to provide practical and useful advice to help people to focus on staying healthy and fit during the lockdown. The main phase of… Continue reading Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown
Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
Mid February saw Manchester United launch a new campaign, called ‘Ignored’, which sought to raise awareness of the vital role of language and of the impact it has on mental health. ‘Ignored’ is fronted by star players from the club’s men’s and women’s teams and it seeks to encourage supporters to overcome stigmas around mental… Continue reading Manchester United Launch Language-Led ‘Ignored’ Mental Health Campaign
YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
Following the final weekend of The Ashes 2019, Youth Mental Health Matters and Opening Up Cricket teamed up with agency TBWA/MCR to collaborate on an art installation in order to drive awareness of mental health and suicide in the cricket world and beyond. The two non-profits leveraged the end of the UK’s biggest summer… Continue reading YMHM/Opening Up Cricket’s ‘The Lost Ashes’ Art Work Drives Awareness Of Mental Health & Suicide
New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
Early September saw New Zealand Rugby (NZR) team up with The Movember Foundation for a suicide awareness and support initiative at the All Blacks v Tonga match to turn a moment of silence into a noisy ‘Moment Against Silence’ to drive home a message about talking about mental health. Following tragic figures showing that… Continue reading New Zealand Rugby Ties Up With Movember For Pre RWC ‘A Moment Against Silence’ Campaign
NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
As the annual Holden State Of Origin series kicked off, the NRL rolled out a fresh campaign shining the spotlight on mental health. The initiative, developed in collaboration with agency R/GA Sydney and production outfit AIRBAG, runs under the hashtag #DontStayOnTheSidelines. It was fronted by a flagship spot amplified across the NRL own… Continue reading NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Cure.fit’s New ‘For The Love Of Fit’ Wordplay Campaign Combines Physical & Mental Fitness
Health & fitness brand cure.fit launched its first-ever brand campaign in India, called #ForTheLoveOfFit, which aims to position the company as a holistic, way of life fitness brand with three verticals – cult.fit, eat.fit and mind.fit. Cure.fit, which describes itself as a destination that empowers well-being across both the physical and mental fitness spaces,… Continue reading Cure.fit’s New ‘For The Love Of Fit’ Wordplay Campaign Combines Physical & Mental Fitness
Headspace Australia’s Athlete-Fronted, Video-Led Male Mental Health Fitness Campaign
A high profile team of Australian sports stars from different disciplines team up together to front a new campaign called ‘HeadCoach’ by Headspace (the National Youth Mental Health Foundation) to raise awareness of and promote mental health fitness. The campaign, which has been developed in harness with PlayersVoice, features seven well known Australian athletes… Continue reading Headspace Australia’s Athlete-Fronted, Video-Led Male Mental Health Fitness Campaign
Tesco F&F & CALM Team Up For #MarkYourMan Mental Health Awareness Campaign Leveraging FIFA Worldl Cup
Tesco’s F&F clothing sub-brand has linked up with charity Campaign Against Living Miserably (CALM) for a comedian led cause campaign promoting male mental health awareness during World Cup. The initiative, called #MarkYourMan, is fronted by CALM ambassador Romesh Ranganathan and fellow comedian Rob Beckett. The campaign aims to encourage men to support one… Continue reading Tesco F&F & CALM Team Up For #MarkYourMan Mental Health Awareness Campaign Leveraging FIFA Worldl Cup
Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign
Natural skills, family support and physical hard work aren’t the only reasons why Steph Curry is arguably the NBA’s biggest current star. According to a new marketing campaign from US health giant Kaiser Permanente, his his ability to train his mind (as well as his body) is just as important. A new spot,… Continue reading Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign
Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
Mid May sees Legal & General launch a new initiative, called ‘No Red Card Offence’, which uses sport to raise awareness, educate, and encourage action around reducing the stigma of mental health in the workplace. The cause campaign sees the brand roll out a campaign fronted by a team of sports endorsers who also… Continue reading Ref Owens Launches Legal & General’s Sports Star Led ‘No Red Card’ Mental Health Cause Campaign
