BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame. Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’
Tag: Bank
Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’
The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country. … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’
‘NAB Mini Legends’ Return To Inspire A New Generation Of AFL & AFLW Legends
The ‘NAB Mini Legends’ return in August 2022 to activate the Australian bank’s AFL / AWFL sponsorships and highlight NAB’s commitment to supporting footy from the junior ‘NAB AFL Auskick’ programme through to the elite game. From @AFLAuskick to the elite heroes of the game, we’re proud to support @AFL at all levels. It’s… Continue reading ‘NAB Mini Legends’ Return To Inspire A New Generation Of AFL & AFLW Legends
HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
Rolling out from Mid-June, HSBC activated its new four-year ambassador partnership with British women’s tennis number one and reigning US Open champion Emma Raducanu through an intergrated campaign which blends the endorser tie-up with its sponsorship of Wimbledon. As the banking giant seeks to collaborate on sports initiatives and financial opportunities which engage a… Continue reading HSBC Leverages Emma Raducanu Tie-Up & Wimbledon Sponsorship Via ‘In Her Own Words’
Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright. The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth Bank’s ‘The Game Changers’ champions both elite and grassroots female cricketers and footballers who – through their skill and passion – are moving the games forward… Continue reading Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’. The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’. The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet. … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan. The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
ANZ leveraged its partnership with New Zealand Cricket in late April through a campaign called ‘We Do How’ which launches an integrated initiative demonstrating the bank’s commitment to financial wellbeing The creative promotes ANZ’s new six-step ‘Financial Wellbeing Programme’ available to everyone (not just ANZ customers) at anz.co.nz/financialwellbeing and the campaign will appear on TV,… Continue reading ANZ ‘We Do How’ Leverages New Zealand Cricket Tie-Up To Launch New ‘Financial Wellbeing’ Brand Platform
