Toronto’s annual ‘Nuit Blanche’ is an atmospheric, all-night contemporary art festival that attracts more than a 1,000,000 visitors, more than 100s of artists and six special sponsor installations. The 9th year of the event saw around 130 artworks located around the city from dusk until dawn on3 3 October. It’s not just the… Continue reading Artists & Sponsors Link On Scotiabank Nuit Blanche Installations
Tag: Bank
Brazil Bank Itau’s Pulse Ball Collates Host Fan Heartbeat
World Cup supporter and national team sponsor Itaú has activated its Brazilian squad partnership by capturing Brazilian fan heartbeats inside a football. At the heart of the Brazilian bank’s activation are high-tech balls designed specially for the campaign – each one equipped with heart monitors. So when fans of the host nation’s hold… Continue reading Brazil Bank Itau’s Pulse Ball Collates Host Fan Heartbeat
BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
The Bank Of Montreal Financial Group (BMO) is amplifying its Toronto Raptors sponsorship via low latency experiential work as Canada’s only NBA team enters the play-offs after its best regular season ever. The bank is taking advantage of the positive sentiment around the team and interest in the higher-profile games with a play-off push… Continue reading BMO’s Real-Time Activation Of Raptors NBA Play-Off Games
Brazilian Bank Itaú’s Rock In Rio Interactive Experiences
Who hasn’t wondered quite what it would be like to be on a stage in front of a huge audience? And what might that be like in this new performance era of hi-tech innovation? These thoughts lay at the core of Brazilian agency Tudo’s work for financial brand Itaú’s Rock In Rio activation.… Continue reading Brazilian Bank Itaú’s Rock In Rio Interactive Experiences
Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
The new Swedish nation stadium, which was officially opened on 14 November with a friendly football match between Sweden and England, was originally slated to be called the Swedbank Arena. But it has recently been renamed the Friends Arena after the bank prioritised its partnership with Swedish anti-bullying charity Friends over its own brand.… Continue reading Swedbank’s CSR ‘Friendship Arena’ Naming Rights Move
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA Europa League. The scheme sees the Western Union Foundation turn every successful pass in this season’s competition into cash funding to support one day’s education… Continue reading Western Union’s ‘Pass’ UEFA Europa Educational Initiative
HSBC & R&A Partner On ‘Golf Roots’ Youth Programme
In July 2011 The Open title sponsor HSBC unveiled its youngster targeted ‘Golf Roots’ programme in tandem with The R&A. Expanding its relationship with the sport’s guardian body, the scheme is the bank’s take on the umbrella ‘Grow Golf’ fund, a foundation that is also backed by The European Tour, the Ryder Cup Committee and… Continue reading HSBC & R&A Partner On ‘Golf Roots’ Youth Programme
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
Barclays Brand London’s Boris Bikes
Last year the marketing world was chatting about the impressive statistics of Barclaycard’s branded Waterslide mobile gaming app, but this year the gossip has focused on Barclays sponsorship of a very physical, real world utility – London’s cycle hire scheme. Following in the footsteps of Montreal’s’ Bixi bikes and Paris’ Velib programme, London’s scheme… Continue reading Barclays Brand London’s Boris Bikes
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
