As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
Tag: The Football Association
FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
The domestic broadcast rights for the Emirates FA Cup are shared by BT and the BBC and, while the former made the tournament one quarter of its flagship ‘4 Competitions, 1 Venue’ new season campaign in August (see case study), the latter has launched a fresh initiative called ‘No Guts, No Glory’ that is also… Continue reading FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Mars is asking fans to #Believe as its leverages its partnership with The FA through a new multi-channel campaign to help generate support ahead of Euro 2016. Led by a 60-second TV spot – which spearheads a £5m media investment that also spans cinema, radio and digital marketing – the campaign includes an on-pack… Continue reading Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching
Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities. The programme was unveiled at a launch event prior to England’s friendly match with Germany that was fronted by Lidl ambassadors and former England internationals Sir Trevor Brooking… Continue reading Lidl & FA Run Grassroots Campaign Offering 1m Kids Professional Coaching
EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Spring saw UK mobile telecoms provider EE leverage its sponsorship of Wembley by offering kids a chance to create a light show for the stadium’s famous arch via a code teaching app. Focusing on an initiative that teaches seven to 11-year-olds how to code, Wembley stadium sponsor EE is running the educational initiative in… Continue reading EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show
Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
In the build up to this week’s FIFA World Cup 2014 qualifying fixtures England team sponsor Vauxhall ran a Twitter Takeover led by England coach Gary Neville. The Twitter takeover for @VauxhallEngland saw Neville answer live fan questions through the social media platform. Using the hashtag #askGary, the former Manchester United captain answered questions… Continue reading Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
