Launched to coincide with the start of the domestic football season, Paddy Power extended its #unsponsorship initiative by rolling out a comic commercial that calls on rival betting brands to stop treating football kits as gaudy brand billboards. The betting brand continues its ‘Save Our Shirt’ mission, which calls on advertisers and football partners… Continue reading Paddy Power Expands #Unsponsor Via Absurd Shirts Sponsorship Consequences
Tag: Paddy Power
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 years since the worst drive of his life. The campaign, led by online video and outdoor billboards, references the US golfing titan’s journey from rags… Continue reading Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
At the end of the first week of June, a week before Russia 2018 kick off, Paddy Power unveiled that its controversial polar bear graffiti stunt was actually a charity awareness drive. The World Cup ambush stunt angered many members of the public and marketers alike when the bookie leaked/seeded so called live footage of… Continue reading Paddy Power Polarises As World Cup Bear Stunt Ambush Revealed As Charity Awareness Drive
Paddy Power Donates LGBT Cash For Host Nation Goals In ‘Rainbow Russians – From Russia With Equal Love’
On the eve of the World Cup kick-off, Paddy Power launched a cause campaign called ‘From Russia With Equal Love’ that sees the betting brand back the host nation by donating £10,0000 to LGBT charities for every goal that Russia scores during the tournament. Blending football fun with a serious, values-based commitment, this initiative… Continue reading Paddy Power Donates LGBT Cash For Host Nation Goals In ‘Rainbow Russians – From Russia With Equal Love’
Paddy Power Releases Documentary Series Promoting Its CONIFA World Football Cup Sponsorship
The whole world knows that Russia 2018 kicks-off on 14 June, but fewer football fans know a rival World Cup is coming to London this summer. CONIFA, the organisation representing teams outside of FIFA’s international elite, is holding its own World Football Cup in London and it has teamed up with Paddy Power to promote and… Continue reading Paddy Power Releases Documentary Series Promoting Its CONIFA World Football Cup Sponsorship
Paddy Power & Mayweather Court Race Controversy With ‘Always Bet On Black’ Campaign & Boxer Short Stunt
Paddy Power’s latest controversial campaign, ‘Always Bet On Black’, sees the bookie brand adopt its usual approach as it aims to generate headlines and drive betting around the blockbuster ‘Mayweather v McGregor’ fight. The gambling outfit’s ‘Money Fight’ marketing initiative began with a series of tweets, Even @FloydMayweather knows…Always bet on black. pic.twitter.com/DzKObEC3YD… Continue reading Paddy Power & Mayweather Court Race Controversy With ‘Always Bet On Black’ Campaign & Boxer Short Stunt
Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign
Paddy Power is leveraging the start of the new football season with a new campaign celebrating the commitment of a disabled football fan travelling to an away match. The campaign is spearheaded by a new spot, called ‘Away Day Footy Fan’, which follows a man overcoming jammed full carriages and supporter stampedes as he… Continue reading Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign
Paddy Power promotes Cheltenham Festival Via Prosthetic Putin & Trump Park PR Stunt
Two actors in prosthetics, made-up up to look like Presidents Vladimir Putin and Donald Trump, were at the centre of bookmaker Paddy power’s pre-Cheltenham Festival PR stunt. The shirtless prosthetic presidents appeared on horseback (supposedly on a mount called ‘Trotski’) in a London park, surprising (and shocking) commuters to promote the launch of Paddy… Continue reading Paddy Power promotes Cheltenham Festival Via Prosthetic Putin & Trump Park PR Stunt
Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
After launching its Euro 2016 activity with an ad based on Scots mocking the English, Paddy Power’s tournament campaign notched up its controversial content and assertive stunt activity ahead of the England v Russia game by parking a truck outside Russian embassy with a bold sign saying ‘Chat Shit, Get Banged’. Despite the appalling… Continue reading Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power launches its Euro 2016 guerrilla campaign with cliché stuffed creative celebrating a team not going to the tournament – Scotland. Featuring the full line-up of Scottish stereotypes (from red wigs and tartan kilts, to Braveheart faces, bagpipes and even the Loch Ness Monster) and famous faces (such as inevitable cameo from The… Continue reading Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power Ryder Cup Ambush Switches Farage From Europhobe to Phile
Paddy Power continued its notorious and irreverent reputation for cheeky guerrilla marketing with a Ryder Cup ambush campaign fronted by the UK’s most infamous euro sceptic Nigel Farage. Shot in the style of a party political broadcast and delivered from a golf course (Kent’s Westerham Golf Club), the bookie’s campaign is spearheaded by a… Continue reading Paddy Power Ryder Cup Ambush Switches Farage From Europhobe to Phile
