Arsenal players front an advert promoting this year’s Rainbow Laces campaign – the equal rights campaign from the unlikely alliance of gay rights organisation Stonewall and bookie Paddy Power that aims shift attitudes towards LGBT people in football. The ‘Changing Room’ campaign, created by agencies Lucky Generals and M2M, is fronted by several… Continue reading Arsenal Join Paddy Power & Stonewall In Rainbow Laces
Tag: Paddy Power
Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford. The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Paddy Power Pulls Rodman N.Korea Basketball Backing
Paddy Power has long been known for sponsoring events as PR generating stunts rather than as long term genuine sponsors, but did its partnership with Dennis Rodman’s basketball tour of North Korea just go too far? The Irish bookmaker has a long standing relationship with publicity hungry and controversy seeking Rodman, who is being… Continue reading Paddy Power Pulls Rodman N.Korea Basketball Backing
Paddy Power & Stonewall #RightBehindGayFootballers
Stonewall has linked with bookmaker Paddy Power to challenge players to show their support for gay footballers by wearing rainbow boot laces for its ‘Right Behind Gay Footballers’ campaign. The campaign has sent rainbow laces to every footballer at the UK’s 134 professional clubs and asked for them to be worn for the weekend… Continue reading Paddy Power & Stonewall #RightBehindGayFootballers
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
