British Airways, official airline of the London Olympics and Paralympics, has launched a new phase of its Great Britons sponsorship initiative with a new media campaign. The new work sees the airline feature its 2012 ambassadors in paid for media for the first time. The launch coincides with the next phase of the… Continue reading BA Stars In Next Phase Of 2012 Great Britons Initiative
Tag: Online
Carlsberg’s Digital Streak @ HK 7s
Carlsberg, as official beer sponsor of March’s Hong Kong Sevens, has created an interactive online game based around the iconic rugby activity of streaking – Carlsberg Rugby Fever. The online entertainment platform, developed by Euro RSCG Hong Kong, targets the core young adult male demographic and aims to generate tournament word-of-mouth buzz amongst that… Continue reading Carlsberg’s Digital Streak @ HK 7s
Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Skoda unveil a new TV-online puzzle-based campaign to engage audiences and activate its sponsorship of Channel 5’s US Crime Drama thread. Using clues in pre-programme bumper idents to drive viewers to the Skoda Puzzle site, the work revolves around a series of YouTube videos which can be used to solve a set of… Continue reading Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Powerade Sponsors FourFourTwo Web Spin-Off
Coca-Cola performance drink Powerade has linked with UK-based football magazine FourFourTwo to sponsor the launch of a spin-off website that aims to help amateurs improve their skills. Another element in Powereade’s growing move into football sponsorship, the deal sees the Haymarket owned brand launch its Performance website – which provides professional level advice… Continue reading Powerade Sponsors FourFourTwo Web Spin-Off
TW Steel’s F1 Renault Watch Traditional Media Campaign
To herald the arrival of a new TW Steel Renault F1 Team Watch Collection, the F1 brand’s official timing partner launched a TV, print and online campaign (with a reported £300,000 media buy) showcasing the products and its Renault F1 sponsorship. The campaign launch was timed to kick off during the flagship Monaco… Continue reading TW Steel’s F1 Renault Watch Traditional Media Campaign
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
Durex Targets Youth Via MTV Dance Sponsorship
Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds. The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship
