Tag: Governing Body

LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation.   The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series

The Professional Triathletes Organisation (PTO) launched a new content series in Mid-May which features former Ultimate Fighting Championship (UFC) star and current colour commentator Paul Felder and which that’s fans behind the scenes of the 2022 PTO Tour.   The 2022 PTO Tour includes the PTO Canadian Open (23 to 24 July), the Collins Cup… Continue reading Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series

IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a new grassroots-to-high performance programme called ‘PARA SPORT’.   The initiative sets out to support National Paralympic Committees (NPCs) and International Federations by linking activities, events and… Continue reading IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme

League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad

The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’.   Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad

UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football.   Launched across UEFA’s digital and social channels and running on TV around UEFA Champions League games from 8 March, ‘Football Skills For Life’ demonstrates how… Continue reading UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the start of the new season and to mark what it trumpets as the world’s longest-running professional domestic Twenty20 competition turning 20 years old.   Created in… Continue reading ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’

The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56.   The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’

CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star.   Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice (H.C.T.F)’ featuring Young Franco, TKay Maidza and Nerve.   The initiative is part of the A-Leagues’ umbrella commercial strategy which aims to attract and engage a… Continue reading A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’

On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most famous franchise game characters in a spot where the worlds of football and gaming collide.   The activation, which aims to celebrate fans’ shared passion of… Continue reading PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’

2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov

The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov.   UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov