Built around genuine home-video footage – featuring USA swimming superstars and gold medailsts – such as Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky – USA Swimming has launched a new campaign to promote the US Olympic trials and excitement around Rio 2016. Led by a 60-second commercial, part of the larger #SwimUnited campaign,… Continue reading USA Swimming Leverages Olympic Trials & Rio 2016 Via ‘Today’s Greats When They Were Kids’
Tag: Governing Body
Paralympics GB’s Donation #Supercharge Drive For Rio 2016
It’s an Olympic/Paralympic year and in January the Great Britain Paralympics Team launched an upbeat, integrated fundraising initiative in support of its Rio2016 campaign called #Supercharge. The objective behind the British Paralympic Association (BPA) campaign – it’s biggest public funding drive ever – is to generate support and raise team funds for the upcoming… Continue reading Paralympics GB’s Donation #Supercharge Drive For Rio 2016
Cricket Australia Ticket Campaign Warns Fans ‘Don’t Be A Daryl’
A new campaign from Australian cricket’s governing body urges fans of the national side to secure tickets and future memories as no one wants to be a ‘Daryl’. You know Daryl… the cricket lover who finds an excuse not to go to a game and misses out big time!’ The initiative is led by… Continue reading Cricket Australia Ticket Campaign Warns Fans ‘Don’t Be A Daryl’
‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation. The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
In a genuine first, the PGA of America is offering fans a unique chance to pick the pin location for the final day of the PGA Championships via its latest campaign – ‘Pick The 15th Hole’. The governing body has linked up with ambassador Jack Nicklaus on a project that enables golf lovers to… Continue reading PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
