For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
Tag: Facebook Live
Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
England Rugby shirt sponsor O2 is bringing its long-running, umbrella activation strand – The Inside Line – to life by bringing the Twickenham match day experience live to fans right across the nation via Facebook Live. The initiative – which spans everything from a behind-the-scenes peak into the team’s matchday dressing room to exclusive… Continue reading Kay Fronts England Rugby Shirt Sponsor O2’s Pre- & Post-Game ‘Inside Line’ On Facebook Live
Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink. The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Ram Trucks’ multi-tier Kentucky Derby and Churchill Downs sponsorship spanned on-site signage and video boards, TV spots, social and digital content, as well as Facebook Live film and TV commercials all carrying ‘Dominate The Field’ messaging to focus fans of the dedication, stamina and years of hard work needed to make it to the Kentucky… Continue reading Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
‘Facebook Live’ Leads Nissan’s Team GB Work As Fans Train Live With Star Athlete Ambassadors
Nissan aims to ensure fans at the core of its Rio 2016 campaign with two new films showing supporters from across the UK training alongside Team GB athletes with the help of Facebook Live. Using the hashtag #UniteAndExcite, Team GB and Paralympics GB partner Nissan positions itself and fans as the ‘Heartbeat Of Britain and this… Continue reading ‘Facebook Live’ Leads Nissan’s Team GB Work As Fans Train Live With Star Athlete Ambassadors
