Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Tag: England And Wales Cricket Board
Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
Toyota, a sponsor of both the England and Wales Cricket Board (ECB) and Cricket Australian (ACB), is activating its partnerships through a campaign that pits cricket legends and Anglo-Oz rivals Michael Vaughan and Glenn McGrath in a head-to-head, one-off driving challenge to ‘Settle The Score’. Blending its two commercial partnerships by leveraging the fierce… Continue reading Ashes Rivals Vaughan & McGrath Race Toyotas To #SettlesTheScore
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes tickets. Challenged to a social media ‘Name The Player’ quiz (based on a graphic/picture clue), the successful players were entered into a draw to win… Continue reading ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
The Ashes began in 1882 and, after all those years, the score in the oldest international cricket competition stands pat at 32 series wins each (and five draws). Little wonder then that so much marketing activation around the biennial England vs Australia tests on both sides of the world is dominated by the themes… Continue reading ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
Buxton’s Anglo-Australian NewsCorp Ashes Activation
In the pre-Ashes build-up during late June and early July Buxton Mineral Water partnered with NewsCorp-owned newspapers The Times and The Australian to launch the first ever joint Anglo-Australian campaign of its type – titled ‘Who’s Got The Bottle’. Buxton, the England and Wales Cricket Board’s official water supplier, is running a parallel paper… Continue reading Buxton’s Anglo-Australian NewsCorp Ashes Activation
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’. Launched in the late June build up to this summer’s Ashes test series against Australia, the ECB’s web application revolves around social media statistical comparisons by aggregating web activity… Continue reading ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
