In mid March Vodafone Egypt expanded its activation around athlete ambassador Mohamed Salah with an inventive initiative based around a new ‘Mo Salah World Tariff’ that offered customers signing up to the new package 11 free minutes each time the Liverpool striker scores. Which, based on the fact that the Egyptian attacker has scored… Continue reading Vodafone Egypt’s Soccer Spot Promotes ‘Mo Salah World’ Tariff Offering 11 Free Minutes Per Goal
Tag: Brand Campaign
Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
To coincide with the start of its new 2017/18 season, the National Football League (NFL) has rolled out a new, integrated campaign The initiative was spearheaded by a launch commercial, called ‘Hope’, starring several of the league’s biggest names (including Tom Brady, Von Miller, Landon Collins, Dak Prescott, Myles Garrett, Deshaun Watson and Earl… Continue reading Dramatic New ‘Let The Show Begin’ NFL Campaign Promotes Game’s Entertainment Value
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The Book Of Will’. The new initiative, which is planned to run for a full year , is led by a set of short films celebrating… Continue reading Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Adidas’ Biggest Brand Campaign ‘Sport 15’ Launches With ‘Take It’
The sportswear giant’s biggest brand push since the debut of ‘All In Or Nothing’ back in 2011, rolled out on 13 February with a flagship 60-second TV spot called ‘Take It’ Themed around the idea of seizing the moment now, the spot includes the copy: ‘Yesterday is gone. Today is up for grabs. … Continue reading Adidas’ Biggest Brand Campaign ‘Sport 15’ Launches With ‘Take It’
Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Perhaps the stand out strand of Samsung marketing at this year’s Oscars was the product placement in-show stunt that saw host Ellen Degeneres use a Note 3 device to shatter Twitter records by live posting a celebrity-fuelled selfie. The real time, multi-star placement did what it set out to do – become the most… Continue reading Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
