Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Tag: Spirit
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four gallons of punch and which displays the Big Game score in real time. The internet-connected punch bowl is also equipped with real-time game connectivity, Bluetooth… Continue reading Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Martini & Airbnb Offer Fans A Unique Williams Racing F1 Pit Garage Overnight Experience
Primary partner Martini teams up with Airbnb to offer a unique overnight stay in the Williams Martini Racing pit garage at the Silverstone F1 track ahead of the British Grand Prix on 15 July. Williams Racing and its title sponsor Martini ran a once-in-a-lifetime-experience for a fan and their guest to spend the night… Continue reading Martini & Airbnb Offer Fans A Unique Williams Racing F1 Pit Garage Overnight Experience
Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
Diageo owned rum Captain Morgan has added to its stable of namesake ‘Captain Morgan’ sports endorsers by adding England T20 and One-Day cricket captain Eoin Morgan to its ambassador stable. The Jamaican rum brand unveiled its new ambassador signing by co-ordinating a tri-partite Twitter exchange between the three Captains. Can you guess who… Continue reading Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish whiskey brand activated its unsanctioned sponsorship with an integrated campaign that spanned PR, parties and some innovative online activity. At the forefront of the work… Continue reading Jameson’s St Patrick’s Day Global Parties & Broadcast
Pernod Absinthe & Rebel Dining’s Green Hour
Legendary French spirit Pernod Absinthe has collaborated The Rebel Dining Society on The Green Hour – a set of 10 brand backed dining experiences accompanied by Absinthe cocktails. The two businesses partnered on five secret events in 2010 and the Pernod spirit brand has again linked with the self styled ‘notorious’ London dining club… Continue reading Pernod Absinthe & Rebel Dining’s Green Hour
Whyte & Mackay Partner With Snow Leopard
Distiller Whyte & Mackay has formed a partnership with Snow Leopard Vodka which will see 15% of its sales profits going to projects helping save the animal from extinction through the Snow Leopard Trust charity. Since Snow Leopard Vodka launched three years ago, its conservationist founder Stephen Sparrow has donated 15% of all profits… Continue reading Whyte & Mackay Partner With Snow Leopard
