Molson Canadian unveiled a new partnership with the Professional Women’s Hockey League (PWHL) on International Women’s Day and immediately activated the tie-up through a back of jersey initiative which saw the position of players’ names lowered further down the back of their kits to avoid being covered by their hair and thus shine the spotlight… Continue reading Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Tag: International Women’s Day
FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day
FIFA unveiled the official set of nine posters for the upcoming 2023 Women’s World Cup – which will be jointly hosted by Australia and New Zealand between 20 July and 20 August – with parallel pop-up launch events backed by PR and a social media campaign. Unveiled initially at twin pop-up outdoor gallery installations… Continue reading FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day
UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. Launched across UEFA’s digital and social channels and running on TV around UEFA Champions League games from 8 March, ‘Football Skills For Life’ demonstrates how… Continue reading UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat Esportiva – were painted with the universal symbol for women (also known as the symbol of Venus) in the centre circle as the centrepiece of the… Continue reading FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches
Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
To mark Women’s History Month, DAZN collaborated with five of the planet’s most prominent female fighters to create a docu-series called ‘Letter To My Younger Self’ which explores their personal journeys to the combat sport elite. The aim of the Over-The-Top (OTT) sports subscription video streaming service’s short film series is to inspire female… Continue reading ‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing diversity of women being active. The rights-free photographs – which all feature women of all different sizes and ages all being active and playing sport… Continue reading Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
On 8 March, three stars of the England’s Women’s Football Team teamed up with Google Cloud for its #IAmRemarkable International Women’s Day initiative which included a campaign and a workshop and which celebrates ‘the most remarkable person of all – yourself’. Jill Scott, Beth England, and Nikita Parris each paid tribute to a ‘remarkable’… Continue reading England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020
Mini USA linked with with Paper Magazine on a digital campaign called #DoItForTheDrive which celebrated International Women’s Day 2020 by telling the story of the 1962 Tulip Rally adventure of legendary female rally driver Pat Moss. Moss, whose family were all successfully racing drivers, delivered the first ever rally victory for Mini. A… Continue reading Mini USA’s Digital ‘Do It For The Drive’ Tulip Rally Celebrates International Women’s Day 2020
Boxing Brand Everlast’s ‘Be First’ Challenges Women To Create Their Own Path & Starts Petition
Everlast’s ‘Be First’ showcases a new generation of trailblazers through a global campaign challenging viewers to carve their own path to success. To celebrate Women’s History Month and International Women’s Day, ‘First Is Strong’ spotlights inspiring stories of boxing promoter Kathy Duva, Everlast athlete and boxing world champion Heather Hardy, and journalist Kris Herndon… Continue reading Boxing Brand Everlast’s ‘Be First’ Challenges Women To Create Their Own Path & Starts Petition
W Series Celebrates International Women’s Day 2020 With Female Driver Tribute
The all-female, single-seater W Series celebrated this year’s International Women’s Day with the launch of a new film championing female driving talent and racing ambition. Following the tough training and development programmes that all the drivers put themselves through prior to the start of a season, the video focuses on celebrating their collective strength.… Continue reading W Series Celebrates International Women’s Day 2020 With Female Driver Tribute
