Everlast’s ‘Be First’ showcases a new generation of trailblazers through a global campaign challenging viewers to carve their own path to success.
To celebrate Women’s History Month and International Women’s Day, ‘First Is Strong’ spotlights inspiring stories of boxing promoter Kathy Duva, Everlast athlete and boxing world champion Heather Hardy, and journalist Kris Herndon as the linchpin of this iconic campaign.
The hero film sees Duva, Hardy, and Herndon share their own stories about discovering the power of boxing’s ability to overcome the hurdles women encounter throughout their lives.
Main Events boss Kathy Duva is a female boxing promoter at the pinnacle of a male-dominated industry.
Former WBO featherweight champion Heather Hardy was the first woman to fight at Barclays Center and the first woman to fight on a national television broadcast.
While Kris Herndon is a journalist and boxing enthusiast who was sexually assaulted while going for a run in her local neighborhood. She tried various methods of therapy before finding that boxing was the therapy she needed to retake control of her mind and body.
Running in parallel with the video series, Everlast also launched a petition for the removal of the word ‘female’ on the WBC and the WBO championship belts.
This petition demands that the sanctioning bodies of boxing see all competitors as equal without the need to qualify one’s gender when naming them a champion.
Fans can join Everlast in supporting the ‘First is Strong’ fight by signing the petition here and sharing on social with #changethebelts.
Links:
Everlast
https://www.youtube.com/user/Everlast
https://www.instagram.com/everlast/
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