Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe. Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we… Continue reading Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Tag: International Women’s Day
International Women’s Day 2019: Stand-out Sports Marketing & Sponsorship Activation
The Activative team choses its Top 5 initiatives from International Women’s Day 2019 1: Sponsor > Guinness / Women’s 6 Nations ‘Sisters’ 2: Brand > Pantene Malaysia / Fitness First ‘Braids Of Strength’ 3: Rights-Holder > FIFA / Women’s World Cup ‘Legends Squad’ 4: Sportswear > Adidas ‘She Breaks Barriers’ … Continue reading International Women’s Day 2019: Stand-out Sports Marketing & Sponsorship Activation
Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Pantene Malaysia launched the latest instalment of its WanitaBesi/Iron Lady marketing initiative on International Women’s Day with a new campaign called ‘Braids Of Strength’ which champions sport as a key ingredient for the next generation of strong women. Developed in harness with creative agency Grey Group, the campaign showcases sport as a key ingredient… Continue reading Pantene Malaysia Marks International Women’s Day Via ‘Braids of Strength / Fitness First’ Free Gym Trial
Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
On International Women’s Day a collection of independent Melbourne-based filmmakers launched an online ‘film tribute to female athlete role models called ‘Dear Michelle’ that reimagines a sporting landscape in which the great NBA player of all time was not Michael but Michelle Jordan. This alternate reality video journey aims to generate conversation around women’s… Continue reading Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
#IWD2018 > Snapshot of the Standout work As Sports Brands & Rights-Holders ‘PRESS FOR PROGRESS’
Brands across the world are activating around International Women’s Day (from McDonald’s upside down arches to Johnnie Walker’s Jane Walker rebrand and KFC’s replacement of the Colonel with his wife Claudia Saunders) and today’s sports marketing landscape is also awash with equality and empowerment work. From teams and sponsors (check out the LA Clippers… Continue reading #IWD2018 > Snapshot of the Standout work As Sports Brands & Rights-Holders ‘PRESS FOR PROGRESS’
Puma Expands ‘Do You Stories’ With Skylar Diggins-Smith & Lauren Lovette For International Women’s Day
Puma continues its ‘Do You Stories’ initiative in March, with a new commercial featuring basketball star basketball player Skylar Diggins-Smith and NYCB principal dancer and choreographer Lauren Lovette, timed to honour International Women’s Day. Launched on 6 March, 48 hours ahead of the annual International Women’s Day (an event that dates back to 1909… Continue reading Puma Expands ‘Do You Stories’ With Skylar Diggins-Smith & Lauren Lovette For International Women’s Day
Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Adidas has unveiled a new global campaign, ‘See My Creativity’, showcasing the brand’s relentless and committed pursuit for and support of creativity in sport around. The new campaign is the latest chapter of the ongoing adidas’ ‘Here to Create’ big idea, but the latest work is told through the lens of female athletes. Released on… Continue reading Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
Nike’s latest values-based, powerful commercial debuted during the 2018 Oscars ceremony and stars and celebrates Serena Williams This 30-second spot, created by long-time agency Wieden + Kennedy Portland, features a footage montage of Williams on the tennis court over the years and a powerful, statement-style voiceover by the tennis super star about womanhood, race… Continue reading Nike ‘Until We All Win’ Oscars Spot Stars Serena Williams & Says ‘There’s No Wrong Way to Be a Woman’
