Brands across the world are activating around International Women’s Day (from McDonald’s upside down arches to Johnnie Walker’s Jane Walker rebrand and KFC’s replacement of the Colonel with his wife Claudia Saunders) and today’s sports marketing landscape is also awash with equality and empowerment work.
From teams and sponsors (check out the LA Clippers new patch partnership with Bumble) to rights-holders and governing bodies (see today’s Daily Drop for a tactical round-up) and even sport & entertainment agencies are leveraging the day too (check out Synergy’s ‘Positive Pursuit Of Diversity‘).
Leading the way with integrated, fully-formed, female-focused campaigns are the big beasts of sportswear space: Nike’s #UntilWeAllWin, Adidas’ #SeeCreativity #HereToCreate and Puma’s #DoYouStoriescombined have racked up 8m YouTube views to date.
