#IWD2018 > Snapshot of the Standout work As Sports Brands & Rights-Holders ‘PRESS FOR PROGRESS’

Brands across the world are activating around International Women’s Day (from McDonald’s upside down arches to Johnnie Walker’s Jane Walker rebrand and KFC’s replacement of the Colonel with his wife Claudia Saunders) and today’s sports marketing landscape is also awash with equality and empowerment work.   From teams and sponsors (check out the LA Clippers… Continue reading #IWD2018 > Snapshot of the Standout work As Sports Brands & Rights-Holders ‘PRESS FOR PROGRESS’